Hubspot Marketing
DECEMBER 11, 2019
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.
Econsultancy
FEBRUARY 23, 2022
Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. The PlayStation 5 came in second place for dollar sales in 2020, but its predecessor beat it in unit sales. Mobile gaming.
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Search Engine Land
AUGUST 25, 2023
“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Younger millennials (ages 25-34) consume content across all formats equally.
Spiralytics
DECEMBER 5, 2022
Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Millennials and Gen Z. Millennials spend around $2.5 Nintendo Entertainment System (NES).
Martech
FEBRUARY 22, 2023
Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. Just last year, a Google exec went on the record, citing an internal report that 40% of young people use TikTok when looking for a place for lunch. Google knows this. About 60% of TikTok users in the U.S.
Digital Marketer
SEPTEMBER 6, 2022
Their demographics are primarily youngsters and millennials; GenZers and Millennials still make up the bulk of the TikTok audience. However, some baby boomers are finding a place in the video-making app. From an easy tutorial, how-tos, simple hacks, and tips are all displayed in an entertaining short video. Click Here.
Businesses Grow
APRIL 1, 2024
Repurpose your content into short-form videos for social and get your expertise into places being scraped to build AI data models (sites like Reddit and Quora, featured snippets in Google, and guest blog/vlog appearances). In places like the US and the UK, over half the population plays games. There are 3.32
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