Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

Branding 104

Branding Video Marketing Millennials B2C 104

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways. Analyze Your Results.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 73

Entertainment Video Marketing Thought Leadership Education 73

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. YouTube Shorts isn’t the place for shortened versions of your long videos.

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Calvyn Lee Blog

JANUARY 28, 2023

Then in April, TikTok built on the experiential appeal of marketing on the platform by introducing interactive add-ons for in-feed ads designed to drive engagement. Late 2022 updates like Showtimes on TikTok, its movie theater ad experience, point to even more outreach to art and entertainment advertisers.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

FEBRUARY 6, 2024

She continues, "And what makes that so great is that’s exactly what our channel is trying to accomplish: content that is entertaining and informative but delivered in an easily digestible way. Like the previous videos, this video also comes off as authentic while sharing interesting and educational content.

Gen Z 95

Gen Z Entertainment Education Social Media Marketing 95

Bannerflow

FEBRUARY 3, 2023

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hubspot Marketing

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. In the next year, consider a mix of content marketing that includes blogging.

Shoppers 145

Shoppers Energy eBook Promotion 145

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. A Twitter account could be helpful to companies in a wide spectrum of industries, from entertainment to e-commerce. When it comes to long-form video, YouTube is one of the leading platforms.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! photo credit: Andrew* via photopin cc.

Video Marketing 75

Video Marketing Whitepaper User-Generated Entertainment 75

Marketing Insider Group

AUGUST 11, 2023

YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience. Crisis Management Plan: Have a plan in place for handling more serious reputational crises. Share them to foster trust.

Key Performance Indicator 71

Key Performance Indicator User-Generated Entertainment Social Media Marketing 71

Search Engine Land

MAY 30, 2023

Sadly, for many businesses, YouTube is just a place to host their videos. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects.

Branding 100

Branding Gen Z Transform Education 100

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. You do not need to have a movie studio budget for videos, but they do need to look professional.

Product 132

Product Branding Entertainment Promotion 132

Sprout Social

APRIL 25, 2024

You’ll walk away with recommendations tailored to your business goals and marketing maturity, so you can implement strategic upgrades quickly. YouTube marketing strategy template A lot goes into video marketing on YouTube. It’s the one place where you can see how everything works together at a glance.

Social Media Marketing 96

Social Media Marketing Key Performance Indicator Influencer Marketing Management 96

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Use your data and analytics as your north star.

Customer Acquisition 90

Customer Acquisition Analytics Education Entertainment 90

Digital Marketer

SEPTEMBER 6, 2022

However, some baby boomers are finding a place in the video-making app. From an easy tutorial, how-tos, simple hacks, and tips are all displayed in an entertaining short video. Their demographics are primarily youngsters and millennials; GenZers and Millennials still make up the bulk of the TikTok audience.

Gen Z 80

Gen Z Millennials Entertainment User-Generated 80

Martech

AUGUST 10, 2023

And I can have a crowd of people around me, all watching me, and amaze and entertain them for a brief time. The biggest problem I see is that we’re so disorganized with too many “priorities,” we’re all overwhelmed and that affects the marketing, that affects the message and communication with customers. Q: Do you have a favorite trick?

Shipping 89

Shipping Entertainment Customer Journey Communications 89

Search Engine Land

FEBRUARY 20, 2023

In this guide, you’ll find an overview of video content, including why it matters for SEO, best practices for creating your video content strategy, and examples of various effective video types. What is video content? Video content is any video format meant to entertain, educate, or inform an audience.

SEO 95

SEO Entertainment Education Food 95

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics.

Social Media Marketing 142

Social Media Marketing Marketing Marketers B2C 142

Neil Patel

NOVEMBER 30, 2020

In this guide, we break down video search engines and how you can use them to increase your traffic. What Is Video Search? The first thing we need to think about is why people search for videos in the first place. What makes someone look for a specific video? Why are they searching for that video?

SEO 135

SEO User-Generated Place Entertainment 135

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Video marketing has other benefits beyond distribution and traffic generation. Celebrate your customers: Video testimonials can be huge social proof points. But you can also go one step further and make your customers the star of your video marketing. Use video to tell their story. . With over 1.9

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

Social Media Marketing 105

Social Media Marketing Communications Entertainment Marketing 105

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. Consumers rank live video the third-most engaging content type, according to the Sprout Social Index™.

Gen Z 139

Gen Z Promotion Shoppers Energy 139

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  ” There are several steps to optimizing your videos for search, all of which fall into two main categories.

SEO 108

SEO Analytics User-Generated Price 108

Digital Marketer

NOVEMBER 17, 2022

Furthermore, a recent Statista analysis predicts that digital video viewership will reach 3.48 If you are a brand that is looking to establish a digital presence on the internet, then using video marketing will yield the required results. billion by 2023.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Hubspot Marketing

MAY 14, 2019

Email Marketing. Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing. Experiential Marketing.

Stealth Marketing 143

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 143

Girl Power Marketing

NOVEMBER 18, 2021

Mark Zuckerberg’s Metaverse dream combines gaming, social media, entertainment, eCommerce, and work environments into virtual and augmented reality platforms that everyone will use. Consider Ikea, which has used AR to help consumers place virtual furniture into their own homes before buying.

Shoppers 52

Shoppers eCommerce Entertainment User-Generated 52

Hubspot Marketing

MARCH 5, 2021

People can be entertained and informed by bite-sized content in the spare minutes of the day. -- That’s why we’re excited to announce that we are building YouTube Shorts.". Before the Shorts beta test, YouTube had already been testing a section of its site where shorter videos were placed. What YouTube Shorts Could Look Like.

Gen Z 143

Gen Z User-Generated Marketing Marketers 143

Girl Power Marketing

NOVEMBER 18, 2021

Mark Zuckerberg’s Metaverse dream combines gaming, social media, entertainment, eCommerce, and work environments into virtual and augmented reality platforms that everyone will use. Consider Ikea, which has used AR to help consumers place virtual furniture into their own homes before buying.

Shoppers 52

Shoppers eCommerce Entertainment User-Generated 52

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. Your Content Marketing Success Depends on It. in creating great customer experiences.”.

Fashion 111

Fashion Education Entertainment Content Marketing 111

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. Every day, people watch over a billion hours of video. While viewers have an unlimited supply of videos to watch, it’s a different story for marketers. Quality will get people to watch your videos and check out other videos on your channel. Build a community.

Food 93

Food Entertainment User-Generated SEO 93

Neil Patel

APRIL 26, 2021

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos. Your videos should work the same way.

SEO 145

SEO Promotion Social Media Marketing Customer Acquisition 145

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

In 2015, video went from a consumer marketing rock star to a mainstream medium for B2B marketers, proving itself as an indispensable weapon in the battle for attention spans and audience engagement. In fact, 96% of B2B marketers now use video in some way, according to a recent study by the Web Video Marketing Council.

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Search Engine Land

MARCH 15, 2023

Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. Video 4: The Right Video Layout. Where you place elements of your video can make a huge impact on performance.

Video Marketing 100

Video Marketing Entertainment Education Advertising 100

Spiralytics

NOVEMBER 14, 2023

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. Recognizing the family dynamic and crafting appealing messages for Generation Alpha and their parents can create a more holistic and effective marketing strategy. These sites are an ideal place to center engagement efforts.

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

SEPTEMBER 2, 2019

While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. Because it is only one year old, it is also a great place for early video experimentation. Film a few videos with multiple shots.

Gen Z 145

Gen Z Millennials Entertainment Branding 145