Adobe Experience Cloud Blog
JANUARY 8, 2013
With this understanding, you can evolve your mix of tactics each time you put on or sponsor an event. When it comes to measuring event marketing ROI , every company is unique in their level of sophistication and what they want to track. Want to learn more about how to leverage events in your marketing mix?
Adobe Experience Cloud Blog
JUNE 15, 2013
Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. Event Marketing'
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Martech
SEPTEMBER 7, 2022
In the meantime, I have found three primary areas where immersive technology is effectively helping B2B marketing teams. Events, events, events. Events have been a mainstay in B2B teams’ marketing mix. 3 of the best use cases for the B2B metaverse.
Duct Tape Marketing
JULY 20, 2023
Questions I ask Isaac Watson: [02:15] Why should people think about events as part of the marketing mix? [03:09] 03:09] What are some of the most successful kinds of event marketing strategies that you’ve seen implemented and that you’ve probably implemented on behalf of some of your clients? [04:19]
Adobe Experience Cloud Blog
AUGUST 6, 2014
Author: Julie Ritchie If you’re like most marketers, events are part of your marketing mix. Events are a great way to drive opportunities and engage every aspect of your marketing funnel. Event Marketing' And why not?
Exposure Ninja
AUGUST 11, 2023
These seven elements work together to inform your marketing strategy, from how much you charge for your product or service to the physical evidence you have to show why people should buy your product or service. Having these seven Ps clear in your mind will help inform your wider marketing mix.
Adobe Experience Cloud Blog
SEPTEMBER 15, 2015
I’m talking about tradeshows, hosted-buyer programs, conferences―anything where you’re giving funds to a third-party in hopes of connecting with your target audience in a live-event venue. So, how do you ensure you’re putting your coveted marketing dollars to good use with third-party events as a part of your marketing mix?
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