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How to Build a Content Strategy for Event Marketing

Marketing Insider Group

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content. Your event is not a one-time event.

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9 Biggest Event Trends of This Year

Marketing Insider Group

Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years.

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The Biggest Event Trends for 2020

Marketing Insider Group

Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. Networking opportunities are a big attraction for many event attendees, aside from the event itself, so make sure you schedule in plenty of free social time and provide casual spaces that promote interaction.

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What You Can Learn from Real-Life Marketing Examples

Exposure Ninja

This guide combines some of the best examples of traditional and digital marketing types to help you understand how various marketing campaigns look and how different platforms are used. Let’s start with traditional marketing. Print Marketing Examples Print marketing refers to any marketing material that’s printed.

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Master the Art to Finding the Right Referrals

Duct Tape Marketing

Promotional partner? Event planner? Social media is an important part of our daily business and especially with the millennial market, it’s a must to be active. LinkedIn is a powerful networking tool for referral marketing and often underutilized. The more you give, the more you will get. Not a believer of karma?

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Why Marketers Should Consider Brand Activations at Festivals in 2019

Adobe Experience Cloud Blog

From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. It means an opportunity for promotion during public events and festivals. High ticket prices like those found at this annual event don’t discourage Millenials.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Seventy-eight percent of survey respondents said they have bought, or are open to buying, products promoted alongside the audio content they listen to. UK ad market expected to be the second highest for growth in 2021. of organisations reported cuts to their events marketing budgets in Q2, with just 3.6%