Marketing Insider Group

JUNE 24, 2025

Gen Z is setting the pace for how social commerce evolves. Meanwhile, TikTok has tested affiliate programs and native checkout features in global markets, signaling an even more aggressive push into e-commerce. Expect to see: Augmented reality (AR) try-ons becoming standard in fashion and beauty.

Gen Z

Sprout Social

MARCH 26, 2025

We’re here to help you navigate this landscape and optimise your social media presence for success in the UK and global markets. What is key here is finding and using your brand voice within your Instagram marketing to create the sort of content that feels authentic to your audience. Tuesday : 48 p.m. Wednesday : 48 p.m.

Entertainment

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

Social Media Marketing

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Try influencer marketing. Influencer marketing is here to stay. The global market value for influencer content is currently $13.8 Some say influencer marketing comes across as insincere and in some cases, it can.

Promotion

Econsultancy

DECEMBER 13, 2021

Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. ” Marketing budgets now equate to just 6.4% Advertising. Customer experience. Workplace impact.

Advertising