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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Social media could be the future of e-commerce.

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81 Social Commerce Stats Marketers Should Know in 2023

Hubspot Marketing

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 118
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15 Communities for Creators to Help You Connect, Learn, and Find Brand Partnerships

Buffer Marketing

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. “I can count all the platforms that focus on elevating Black and Brown voices in media on one hand.

Gen Z 100
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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. How can you take advantage of the latest social media boom of more people and more money to go around online? Here’s your roadmap to social success (for your business, anyway). Step 1: Create a social media marketing strategy.

Promotion 142
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Where Are These Viral Social Media Platforms Now?

Hubspot Marketing

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 114
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Stats roundup: How social media marketing has changed after Covid-19

Econsultancy

This figure is up from an average 2 billion searches per month in 2016 – or a 150% increase –  according to Social Media Today. However, more and more users are becoming cynical about the way in which content is served to them on social platforms. With this increase in ad spend came an increase in CPC.

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Granfluencers: The Latest Digital Marketing Trend

Girl Power Marketing

With brands and marketers continuing to ignore them, Baby Boomers have effectively taken matters into their own hands. ” Baby Boomers on Social Media Marketers who struggle to imagine older generations with smartphones will be surprised to learn that 82% of online Baby Boomers have social media accounts.