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What Types Of Marketing Are There?

InTouch Marketing

Impact: Higher search engine rankings increase visibility and attract users actively searching for related products or information. Content Marketing: Objective: Content marketing focuses on creating and distributing valuable, relevant content to attract and engage a target audience.

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Brand collaborations 101: e.l.f. and Dunkin’ prove the power of partnership

Sprout Social

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing. had common market segments they tackled together.

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How CDPs help marketing teams drive growth and efficiency

Use Insider

Marketing CDPs : 3 Example use cases After a marketing CDP has unified your customer data, you can activate that data by developing personalized, cross-channel experiences at scale. Smarter predictions based on highly targeted marketing segments Some Actionable CDPs can also create AI-powered predictive audiences.

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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

From a marketing perspective, though, ROI means the return on investment from your marketing activities and costs. ROI is a measure of all marketing actions that generate value, divided by your investment to achieve those actions. Your ROI shows you which marketing activities generate the most value.

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How to Host a Successful Instagram Takeover in 7 Easy Steps

Hootsuite

If you’re looking to connect with a niche group, or reach a new market segment, the right takeover host can help you do that. Instagram users have confidence in the influencers they follow. Whatever your niche on Instagram—fashion, food, fitness, even yachts — partnering with a relevant brand shows that you know your stuff.

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101 Landing Page Optimization Tips

Unbounce

What to do before you build a landing page For the marketers (or designers, or developers) responsible for creating a landing page, the following landing page tips will help ensure the page meets the needs of your campaign. Understand the technical limitations of your audience Are they primarily iPhone users?

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The essential guide to Snapchat for business

Sprout Social

Snapchat’s users doubled after the introduction of Stories, going from 200 million monthly active users to over 400 million in 2018. Active users tend to spend 30 minutes on the app. 78% of users are young (18-24) and almost 70% are female. Young people are a valuable market. Getting started.