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Intuit confirms acquisition of Mailchimp

Martech

Last year, it launched Smart Platform, making AI-driven next-best-action and product recommendations available to its SMB market. Intuit currently serves about 100 million customers worldwide; Mailchimp has 13 million global customers. Intuit expects to finance the acquisition through cash on hand and approximately $4.5

Finance 127
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How brands should react to market slowdowns

Martech

Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. That time horizon has taught me these are more of an eventuality than a possibility, especially given the increased volatility of a global market.

Branding 120
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Top Innovative Online Business Ideas for 2024

Vertical Response

E-commerce platforms are the backbone of online businesses, providing features such as: Product catalogs Payment processing Inventory management Order fulfillment Customer support Companies benefit from these platforms through expanded market reach and reduced costs, while consumers benefit from wider selections and convenience.

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Global Branding: What it is And How to do Global Brand Management

Rock Content

In the case of global companies, they need to show their value and adapt to each region where they want to act, while keeping their identity and their values. But nothing that good international branding management can’t solve. What are the main obstacles to building a global brand? How to start a global branding strategy?

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Win That Pitch: How SEO Agencies Can Land New Business

Moz

Posted by TheMozTeam If you’re a digital agency, chances are you have your sights set on a huge variety of clients — from entertainment and automotive, to travel and finance — all with their own unique SEO needs. So how do you attract these companies and provide them with next-level SEO? Look at your data from every possible angle.

SEO 52
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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% of revenue. of overall company revenue, down from 11% in 2020.

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

Reuters reports new Q3 2021 research from finance startup Credit Karma that reveals 70% of Britons now prefer shopping online and on mobile, up from less than half pre-pandemic. Consequently, 60% of those surveyed admitted to using buy now, pay later services in order to better manage their new spending habits. in a decade.