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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. of revenue.

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Global Branding: What it is And How to do Global Brand Management

Rock Content

Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. With global marketing strategies, it is possible to transform this idea into concrete actions that impact contact points with consumers (price, product, place, and promotion).

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Win That Pitch: How SEO Agencies Can Land New Business

Moz

Posted by TheMozTeam If you’re a digital agency, chances are you have your sights set on a huge variety of clients — from entertainment and automotive, to travel and finance — all with their own unique SEO needs. So how do you attract these companies and provide them with next-level SEO? Thinking big won’t break anyone’s bank.

SEO 52
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Unprompted: An AI arms race is raging in Silicon Valley—but what comes next?

Unbounce

In this episode, co-hosts Pete Housley and Unbounce Vice President of Growth Marketing Alex Nazarevich welcome special guest Harold Price Professor of Entrepreneurship and Technology at NYU’s Stern School of Business, Arun Sundararajan. They’ve got access to global marketing, sort of at the click of a mouse.

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

Almost half of all UK non-food retail sales took place online in 2021, notching up double-digit growth. The latest BRC/KPMG Retail Sales Monitor has revealed that close to half of non-food retail sales in the UK – 46.9% – took place online during 2021, and that ecommerce sales of non-food items for 2021 as a whole were 14.3%

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

And as a place for us to get started, I see opportunities in, lead scoring, sorting, categorization at scale, data hygiene exercises, working with unstructured qualitative data that is historically a nightmare to try and automate off of. So we’re pretty excited that we’re at that place.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

And as a place for us to get started, I see opportunities in, lead scoring, sorting, categorization at scale, data hygiene exercises, working with unstructured qualitative data that is historically a nightmare to try and automate off of. So we’re pretty excited that we’re at that place.