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What is Digital Transformation and why companies need it immediately

Rock Content

The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns , producing content, and managing processes and finances. The path chosen for almost all of them is a concept called Digital Transformation. Why companies need Digital Transformation?

Transform 130
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Harnessing martech insights: A roadmap to customer-centric business strategies

Martech

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Review both heavily contested and fast and unanimous decisions.

Transform 118
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Becoming a world-class PPC ad buyer: 8 key lessons

Search Engine Land

When your own finances are at stake, you’re propelled to analyze, adjust and optimize your ads to get the most profitable results in the least amount of time. If you are managing the ad budgets on behalf of someone else, maintain campaigns for your own project on the side with an ad budget that is significant to you.

Finance 110
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Content Automation: How is it changing content marketing

Scoop.it!

GPT-3 or third generation Generative Pre-trained Transformer is a neural network model trained to generate written content. This showcases how NLP and GPT-3 technologies are transforming content marketing. Now let’s discuss some of the top content automation services you can use for your marketing campaigns.

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The Anatomy of a Modern Marketing Org

Litmus

Sweeping advances in digital marketing , AI, ML, and privacy have revolutionized and fragmented our discipline, while social issues have raised expectations for marketers’ global impact on society. Transforming your marketing organization is much more than an exercise in retooling technology or reshaping structures.

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How Saxo Bank transformed its display advertising

Bannerflow

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. What are some of the challenges facing the financial industry when doing digital marketing? Mads Cramer: Online investment banks and brokerage, which Saxo Bank is a part of, is at the forefront of finance.