Finance Management Product Marketing Transform 
Martech
SEPTEMBER 16, 2022
At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation.
Martech
DECEMBER 22, 2021
Even when using a CDP or DMP , marketers need robust solutions and strategies to overcome these issues. Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference. Positive marketing industry tailwinds.
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Martech
SEPTEMBER 26, 2022
Alternative financing. Regions outside North America, including LATAM and elsewhere, are just starting their digital transformation. It’s used in the world of training and e-learning and can be used to great effect within fintech marketing. The future of fintech marketing. AI in fintech market. Neo-banking.
Hubspot Marketing
FEBRUARY 15, 2024
I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all.
Base.ai
AUGUST 3, 2020
We had the chance to chat with Adi Ezer , Customer Internal Marketing Manager at UiPath , and ask her a few questions about her awesome customer advocacy program. Can you tell us a bit about the UiPath product? When I started at UiPath I was supporting customer success in product marketing.
Unbounce
MARCH 12, 2024
When you look at it from the ecommerce angle, there’s another fundamental difference between these two types of products. Selling physical products involves a whole host of responsibilities including inventory management, shipping, handling, and the occasional wrestling match with bubble wrap.
CXL
NOVEMBER 23, 2022
Daniel Layfield, Growth Product Manager at Codecademy. Dave Gerhardt: “Lessons I wish I knew as a first time B2B marketing leader” With his experience as a marketing manager first and a CMO now, Dave Gerhardt knows that being a marketing leader requires both marketing expertise and a set of marketing skills.
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