The Alexa of Marketing: Helping Win Customers and the Boardroom
Adobe Experience Cloud Blog
MARCH 23, 2018
Only 21% had a marketing background among FTSE 100 CEOs. The annual Robert Half FTSE 100 CEO Tracker showed that majority of CEOs (43%) have a background in finance. That big discrepancy suggests a gap in value placed on the disciplines. Marketing as a Growth Driver. Create New Audiences. Knowing Your Wins.
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