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For marketers, it has dramatically interrupted our marketingmix and the expectations from senior executives. This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver a quantifiable return on investment.
As Aditya says, our “visibility, [our] profile, the profile of the marketing organization — are all going to increase”. The importance of our ability to collaborate with other functions — IT, finance — and embrace the need to set up cross-functional decision-making processes cannot be understated. I believe that to my core.
Key Consideration: Does your marketingmix spend an appropriate amount of money in the channels where your audience spends their time? Disruption in the Mobile Industry as iOs and Android have taken massive market share in just 6 years going from 5% to 88%. Traditionalmarkets are being disrupted all over the place.
In cases where the so-called walled garden companies (Facebook, Google, Apple and Amazon) are in possession of the data marketers need to evaluate efficacy, marketing attribution and predictive analytics companies often have forged relationships to help their clients penetrate these closed systems. Product overview. Target customers.
Compared to their peers, marketing pioneers actively tend to their connections to other C-suite connections. With marketing becoming even more measurable and accountable, the relationship with the CFO has become all the more critical—and even more beneficial. Make the CFO your new work BFF.
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