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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

But Reddits role in the modern marketing mix has shifted. Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Brands can use social listening for anonymous sentiment mining to elevate their market research.

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10 Best Social Media Platforms for Businesses in 2025

SocialPilot

If your product or service can be seen, styled, explained visually, or told through a story, Instagram can play a central role in your marketing mix. Ideal Use Cases (with Built-in Marketing Insights) Instagram shines when used for building brand affinity, visual storytelling, and community growth. billion monthly users.

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Native Advertising Strategy: How and When to Use It

Hubspot Marketing

When to Use Native Advertising There are several situations where you should consider making native ads part of your marketing mix. Display advertising is the traditional method of digital marketing where ads display on a sidebar, banner, or pop-up of a website or platform. This naturally makes native advertising more engaging.

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Stats roundup: How social media marketing has changed after Covid-19

Econsultancy

Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020. A summer 2021 report from US advertising agency SageFrog  has found sixty percent of B2B marketers in the region now use Instagram as part of their marketing mix.