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22 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching

Hubspot Marketing

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Almost half of parents (43%) admit their children eat fast food weekly.

Gen Z 52
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Tiktok Marketing Trends

Calvyn Lee Blog

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

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The 5 Types of Social Media and Pros & Cons of Each (Research)

Hubspot Marketing

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content.

Gen Z 145
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Twitch marketing: What it is and how brands can do it right

Sprout Social

Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. Well, live video is compelling, combining the must-see nature of live TV with the interactivity and community of social media. Why does Twitch matter for marketers? Good question! Philanthropy.

Gen Z 132
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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

Its audience includes multiple age groups and spans the globe , making it a solid place for most brands to market themselves. When it comes to marketing your product, you have many different options on Facebook. For years, Instagram's visual layout has made it a hot spot for influencer marketing. Here are a few examples.

Shoppers 124
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Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

Marketers pointed to video as the number one format in their content strategy. Over 80 percent of marketers point to video as a significant source of increased traffic and sales. Video marketing can take several forms, and it’s not just limited to ads. Augmented Reality Adds A New Dimension To Search.

SEO 113