article thumbnail

22 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching

Hubspot Marketing

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

article thumbnail

TikTok users have post-holiday shopping plans

Martech

Food (58%) Apparel (55%) Tech or gaming (52%) Gaming. 61% of TikTok users plan to spend the same amount of time playing video games in the post-holiday period as during a typical week. 61% of TikTok users plan to spend the same amount of time playing video games in the post-holiday period as during a typical week. Categories.

Gen Z 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Almost half of parents (43%) admit their children eat fast food weekly.

Gen Z 52
article thumbnail

Tiktok Marketing Trends

Calvyn Lee Blog

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

article thumbnail

The 5 Types of Social Media and Pros & Cons of Each (Research)

Hubspot Marketing

Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content. With the growth of video marketing, many have begun to launch more advanced features like Facebook Stories and Twitter’s live streams.

Gen Z 145
article thumbnail

Twitch marketing: What it is and how brands can do it right

Sprout Social

Well, live video is compelling, combining the must-see nature of live TV with the interactivity and community of social media. Why does Twitch matter for marketers? Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. Good question!

Gen Z 134
article thumbnail

3 Short-Form Video Trends Online Marketers Should Watch in 2021

Hubspot Marketing

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. Hippo Video.

Gen Z 144