Find UK TikTok Influencers for your brand
Sprout Social
MARCH 21, 2024
In terms of purchases on UK TikTok, personal care products reign supreme, making up two-thirds ( 61.3% ) of consumer goods sales made via TikTok Shop in the UK. Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. million TikTok followers.
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