Remove Gen Z Remove Inbound Marketing Remove Marketing Plan
article thumbnail

Gen Z, AI, and the Power of Creator Marketing

Hubspot Marketing

In the early days of the internet, outbound marketing tactics like billboards and direct mail were the go-to approach. Then came Google and social media, giving rise to inbound marketing platforms like HubSpot. So how do you pivot your marketing strategy? Here’s why — and how you can get started today.

Gen Z 118
article thumbnail

Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

But how do you do that especially in a saturated market like 2025? To be honest, while I recognize times are tough, Im still an old-school inbound marketing purist at heart. Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Its a win-win.

Gen Z 117
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retention, Referral, and Revenue: How to Create an Effective SaaS Marketing Plan

Hubspot Marketing

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

article thumbnail

Marketing Without a Budget? Use These Tactics for Success

Hubspot Marketing

To help you get started, marketing software like HubSpot's Marketing Hub can make this a seamless process. Plus, if you implement this strategy, you'll diversify your content marketing plan. Either way, this can improve your online presence and reputation for free and help your team make product and marketing decisions.

Gen Z 144
article thumbnail

Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot Marketing

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ).

Gen Z 145
article thumbnail

52 Visual Content Marketing Statistics You Should Know in 2023

Hubspot Marketing

After combing through major reports on inbound marketing, content marketing, social media, and online behavior, as well as gathering our own data, we’ve compiled the top visual content marketing statistics for marketers to reflect on. 80% of marketers held live events in 2022.

article thumbnail

Marketing Trends We’re Watching in 2024

Lynton Web

Marketers report they get the most ROI from video marketing on Facebook, Instagram, YouTube, and TikTok. Fifty-six percent of marketers plan to increase their investment in TikTok this year, which is the most out of all the social platforms. With social media being the No.