Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. Buyers may place orders on their phones but still buy for their companies. This last one is a biggie. These buyers don’t want to talk to a salesperson.

Gen Z 120

Gen Z Pharmaceutical Customer Acquisition Marketing 120

Spiralytics

JANUARY 22, 2023

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. The idea is that businesses make a profit while making a positive difference, a balancing act that businesses are expected to manage effectively in this day and age. However, there are ways to avoid contributing to pollution.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Duct Tape Marketing

OCTOBER 24, 2018

Giving candid feedback, managing poor performers, making tough decisions that might be unpopular for you but important for the organization and you must do it. Because to me, that generation actually should be called Generation L. Start getting a bit more bureaucratic, more process and rules get into place.

Transform 59

Transform Gen Z Millennials Pharmaceutical 59