Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 92

Gen Z User-Generated Entertainment Millennials 92

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

Gen Z 338

Gen Z Price Target Market Customer 338

Sales Force: CMO

AUGUST 2, 2022

Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. Gen Z (those born between 1997 and 2010) is entering the workforce in the midst of a significant reevaluation of how, where, and why we work. What about Gen X? The good news? But that isn’t the case.

Gen Z 89

Gen Z Millennials Health User-Generated 89

Sprout Social

NOVEMBER 11, 2021

We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM. Win new business by generating leads from social and capturing existing contacts’ social interactions. Q: How do you currently manage incoming leads from social media?

Management 116

Management Gen Z CRM Shipping 116

Sprout Social

JUNE 28, 2021

According to research conducted by the Harris Poll, on behalf of Sprout Social, 43% of Generation Z and 49% of Millennials have purchased directly from a social media platform. And that number is expected to rise as the consumers most likely to purchase on social media—Millenials and Gen Z—have increasingly more spending power.

Gen Z 106

Gen Z Transform Millennials Shipping 106

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.   She shared three key factors contributing to this shift – Social media managers increasingly need an alternative to X (Twitter).

Gen Z 125

Gen Z Entertainment Transform User-Generated 125

Sprout Social

MARCH 21, 2024

Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. Collaborate with influencers and track campaign performance, all in one place.

Branding 95

Branding Gen Z Fashion Food 95

Welcome Software

MARCH 11, 2022

8 Content Lifecycle Management Stages (And Best Practices). The problem isn’t that consumers don’t want content — it’s that brands aren’t managing content effectively. The problem isn’t that consumers don’t want content — it’s that brands aren’t managing content effectively. Stages of content lifecycle management.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.   She shared three key factors contributing to this shift – Social media managers increasingly need an alternative to X (Twitter).

Gen Z 118

Gen Z Entertainment Transform User-Generated 118

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. In second place is Brazil at 27 million. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Hubspot Marketing

DECEMBER 13, 2023

Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. 80% of weekly “Pinners” have discovered a new brand or product on Pinterest, making it a prime place for passive and active shoppers. Fortunately, I’ll show you many tactics and best practices to boost visibility in both places.

Gen Z 100

Gen Z SEO Real Estate Millennials 100

Hubspot Marketing

AUGUST 7, 2023

Morgan McTiernan , Social Media Manager at Canva (@Canva), which boasts 136K followers on Threads, told me she's found early success with the platform by adapting to that tone. Thukral advises, "The best way to think of the content and tone of voice for Threads is by thinking of it as Twitter's Gen-Z cousin.

Gen Z 93

Gen Z Thought Leadership User-Generated Advertising 93

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. It’s too early to tell, but we know for sure that this is one place you should be if you’ve got something to sell. That’s because 63% of Gen Z use TikTok on a daily basis. fulfillment centers.

eCommerce 93

eCommerce Gen Z User-Generated Retail 93

Hootsuite

JUNE 28, 2023

Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. I jest, but in reality, 54% of Gen Zers spend 4 or more hours a day on social media compared to only 28% of all American adults. Try for free Ready for the next level?

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 102

eCommerce Gen Z B2C Shoppers 102

Hootsuite

JULY 11, 2022

So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. 54% of Gen Z snappers use the app weekly. In this case, Gen Z refers to folks aged 12 to 17. Snapchat age demographics. 39% of Snapchat’s advertising audience is between the ages of 18 and 24. Source: Digital 2022.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

Social Media Marketing 108

Social Media Marketing Gen Z Health Marketing 108

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services.

Gen Z 110

Gen Z Transform Retail Entertainment 110

Martech

APRIL 7, 2022

For Gen Z, 80% consider themselves gamers. As gaming’s role in the ad ecosystem evolves, it offers more control to brands and their programmatic and media buying partners to manage brand safety. The gaming audience is also diverse, with 46% of U.S. gamers being female and 71% of U.S. moms playing games.

Gen Z 112

Gen Z Advertising Advertisers Marketing 112

Hubspot Marketing

DECEMBER 11, 2023

Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. However, there’s a spread across economic and political spectrums, making it an exciting place for debate. Disadvantages of X Lack of Moderation X touts itself as a place for freedom of speech.

Gen Z 107

Gen Z Branding Advertising Advertisers 107

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ” According to members, it’s also a great place to find UCG ( user-generated content ) opportunities.

Gen Z 100

Gen Z Branding Influencer Marketing Fashion 100

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. Buyers may place orders on their phones but still buy for their companies. This last one is a biggie. These buyers don’t want to talk to a salesperson.

Gen Z 119

Gen Z Pharmaceutical Customer Acquisition Marketing 119

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. You'll also want to assess whether your organization can manage a TikTok channel. As noted earlier, Gen Z — a primary audience on this app — favors authenticity more than their millennial counterparts.

Gen Z 110

Gen Z Entertainment Non-Profit Education 110

Bannerflow

FEBRUARY 3, 2023

According to Google , for video engagement to take place, the user must watch a video ad for at least 10 seconds. Customer relationship management platform Zendesk, meditation app Headspace, and spreadsheet tool Airtable have successfully used animation in video ads. Engage your audience with fast-paced shots and memorable imagery.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Sprout Social

AUGUST 30, 2022

Gen Z, in particular, is opting to spend time in smaller, private online communities. It’s not a place for organic growth and awareness. This will allow you to refine your community management process and work out any kinks. Today the seven year-old company has grown to more than 300 million registered users.

Gen Z 79

Gen Z Branding CMO Place 79

Hubspot Marketing

DECEMBER 26, 2023

What’s more, in the past 3 months, 22% of the Gen Z demographic has skipped websites entirely for customer service, opting to reach out to brands via direct messaging (DMs) on social media. If your brand isn’t already getting social, you’re missing out. 29% of marketers who didn’t use it planned to try it for the first time in 2023.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Hubspot Marketing

MAY 16, 2023

You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Businesses Grow

JANUARY 5, 2023

The purpose of business is to make the world a better place. Now the other thing I want to build on from your first comment is you talked about business as something that makes the world a better place. I read this thing from a Gen Z newsletter, and the person from Gen Z said, we will not be stressed.

Gen Z 116

Gen Z Place Education Branding 116

Hootsuite

JULY 27, 2022

This growth is predicted to be driven primarily by Millenial and Gen Z social media users, who are expected to account for over 60% of global social commerce spending by 2025. In the era of social commerce, conversational AI is essential for managing thousands of 1:1 conversations across channels at scale. trillion by 2025.

Customer 129

Customer Transform Gen Z Retail 129

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. There’s a place for every business on social media, but it’s not everywhere. Step 3: Automate marketing with a social media management tool. OK, so you’ve got a plan and places to be. Leverage user-generated content.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Spiralytics

DECEMBER 5, 2022

Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations. Millennials and Gen Z. Nostalgia marketing is almost always targeted to younger generations like Millennials and Gen Z. What is Nostalgia Marketing? Millennials spend around $2.5

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hootsuite

APRIL 19, 2023

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. It’s more popular with a younger demographic, so if Gen Z is of interest to your brand, this may be a social messaging tool to explore. What are social messaging apps?

Gen Z 88

Gen Z Social Media Marketing Place Shoppers 88

Hubspot Marketing

JULY 3, 2019

Whether you’re a consultant pitching a creative brief to a client, or a project manager presenting a brief to your team, it can be helpful to start by speaking with project stakeholders. If you or your client has developed a detailed buyer persona already, this would be a great place to include some of this character’s information.

Gen Z 137

Gen Z Promotion Branding Management 137

Sprout Social

AUGUST 16, 2023

Listening enables financial institutions to perform swift situation analysis and crisis management, which are crucial for successful crisis responses. It comes down to proactively managing reputational risks with consumers, employees and the market on social.” This is especially true for Gen Z consumers.

Gen Z 73

Gen Z Branding Finance Health 73

Hubspot Marketing

MARCH 8, 2021

To leverage this feature, you merely need to go to your Facebook Commerce Manager settings , link your Facebook and Instagram Business pages to each other, and enable your Shop on your Instagram Business profile so your visitors will see a View Shop button. Takeaways for Marketers.

Gen Z 143

Gen Z eCommerce Shoppers Millennials 143

Hubspot Marketing

FEBRUARY 6, 2024

A recent study found that 71% of Gen Z consumers will stay loyal to brands they trust. Each host shared information from a genuine and authentic place, creating unique perspectives and building trust with the audience. And believe me, trust goes a long way. Education and Information Create Value.

Gen Z 108

Gen Z Entertainment Education Social Media Marketing 108

Buffer Marketing

MAY 29, 2024

TikTok’s Creative Center As a video-first platform, TikTok is often the place where social media trends are planted and bloom, sprawling over onto other platforms as they grow. In fact, I’d only just managed to get this earworm out of my head when I sat down to write this article, but this list would not be complete without it. 

Gen Z 76

Gen Z Millennials Finance User-Generated 76