Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Market research. Obviously a few comments won’t revolutionize your product strategy, which is why Reddit shouldn’t be your sole source of market research. Host an AMA.

Branding 100

Branding Gen Z Affiliate Marketing User-Generated 100

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Step 1: Create a social media marketing strategy. You need a plan, man. Crafting a social media marketing plan doesn’t need to be complicated. At minimum, your plan should include: A list of measurable goals.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

APRIL 12, 2022

And, if anything, 2020 and 2021 taught marketing teams how important content planning and re-planning is. Media and Content Planning Strategies. The Most Effective Media Planning Strategies. As you move forward in planning, you'll want to consider a mix of them rather than just running with one or two tactics.

Gen Z 107

Gen Z Market Research Millennials Content Marketing 107

Pam Didner

OCTOBER 22, 2022

For example, what matters to a Gen Z male living in an urban environment will likely differ immensely from a female Baby Boomer living in a rural area. I often find that if headquarters and geographies can’t agree on the target audience, it’s almost impossible to move on to the next level of planning and execution.

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

Hubspot Marketing

MAY 8, 2023

Knowing exactly who you're making content for is a foundational understanding marketers need. Marketers can conduct more thorough market research to gather data on their target audience to gain a more concise understanding. They can use this data to create buyer personas and plan content for your ideal customer.

Market Research 131

Market Research Gen Z Key Performance Indicator Millennials 131

Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. million by the end of 2024.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83

SocialPilot

JANUARY 24, 2024

These shades are more than eyewear; they’re a game-changer for Gen Z. Ray-Ban collaborated with various social media influencers to showcase these sunglasses, reaching a wider audience and connecting with the younger generation. Your brand values are the North Star guiding your marketing ship.

Influencer Marketing 78

Influencer Marketing Gen Z Social Media Marketing Communications 78