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Marketing to Gen Z | Come for the Authenticity, Stay for the Experiences

Adobe Experience Cloud Blog

Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. We’ve seen Generation Z coming for a while. Sure, it’s easier said than done, as many things are, but if you plan to market effectively to Gen Z it’s time to get to know your audience.

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Meet Generation Z: Marketing’s Next Big Audience [Infographic]

Adobe Experience Cloud Blog

Author: Maggie Jones If you’re like most marketers, you’re already clued into the “Millennialgeneration — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.” Please use the HTML code below to embed this graphic. <a

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Five Things You Should Know About Marketing to Millennials

Adobe Experience Cloud Blog

Up until a few months ago, I didn’t realize I was a millennial. It’s just that millennials get a bad rap, and my parents instilled so much self-worth in me that I thought the negative millennial descriptors couldn’t possibly apply, right? millennials), and—scariest of all—Generation Z were eye-opening.

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Employee Generated Content: The Big Daddy of All Content Creation Techniques

Marketing Insider Group

The numbers are in: employee-generated content generates more than goodwill. Skeptical Gen Z and millennial consumers have lost trust in official messages. Follow the lead of today’s leading companies into employee-generated content. We couldn’t agree more.

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What’s Next? Reflections on #SXSW 2024

Businesses Grow

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. The first research on Gen Alpha was interesting. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. Very useful.

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X (Formerly Twitter) vs. Threads: What Brands Need to Know [Data]

Hubspot Marketing

Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. X users trend toward white male Millennials without a college degree. million new users join the platform daily and that Gen Z is its largest and fastest-growing segment.

Gen Z 101
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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Use thought leadership to spark conversation.