Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model. This last one is a biggie. They expect to do business through digital channels. These buyers don’t want to talk to a salesperson.

Gen Z 118

Gen Z Pharmaceutical Customer Acquisition Marketing 118

Spiralytics

JANUARY 22, 2023

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. Across generations, millennials and Gen Z consumers expect brands to look beyond their profits and consider the best interests of society.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Duct Tape Marketing

OCTOBER 24, 2018

I’m really curious to see, because you know the research just came out in the last few weeks from Bloomberg that says that next year, in fact, Gen Z, Generation Z, is actually going to outnumber millennials. Because to me, that generation actually should be called Generation L.

Transform 60

Transform Gen Z Millennials Pharmaceutical 60

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” ” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. “Gen Z isn’t anti-corporate or anti-brand,” she said.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64