Hubspot Marketing

JUNE 24, 2025

Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? One study found that excessive and irrelevant brand posts caused users to tune the brand out. Social media fatigue causes users to feel more nervous or stressed about what people think about them online.

Gen Z 76

Gen Z Branding Pharmaceutical Fashion 76

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding 78

Branding Gen Z Pharmaceutical Health 78

Sprout Social

APRIL 10, 2025

Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on socialnot brands. Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors.

Gen Z 70

Gen Z Pharmaceutical Health Millennials 70

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” ” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. “Gen Z isn’t anti-corporate or anti-brand,” she said.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64