Gen Z Promotion Shoppers Target Market 
Power Digital Marketing
NOVEMBER 29, 2022
This is how brands translate marketing to sales. #2 As a nod to one of the strategies listed above, BOPIS is a perfect example of the new world of retail shoppers. Take a company running a promotion, for example. One in three customers expresses annoyance at retailers who don’t make them aware of the promotion.
Spiralytics
APRIL 23, 2023
Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. Email marketing also offers big returns.
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Hubspot Marketing
AUGUST 18, 2022
Casper and West Elm partnered so shoppers could try out the comfy mattress before purchasing — and so West Elm could advertise its chic bedroom furniture. It helps both brands appeal to a broader group of shoppers — after all, Casper doesn't sell furniture, and West Elm doesn't sell mattresses. Image Source. Kanye & Adidas.
Exposure Ninja
OCTOBER 2, 2023
To promote their new movie, Mr. Harrigan’s Phone, Netflix put up cryptic-looking billboards in the style of text messages. Nextflix could have created a standard horror movie billboard to promote the film, but it would have struggled to stand out amidst other Halloween and horror-themed billboards appearing around autumn.
Marketing Insider Group
OCTOBER 25, 2021
The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Gen Z Will Continue to Influence Marketing More Than Millennials.
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