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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145
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100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

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The 5 Types of Social Media and Pros & Cons of Each (Research)

Hubspot Marketing

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2 Business profiles also allow other Facebook users to give you reviews.

Gen Z 145
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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Gyubee also uses video marketing to showcase menu items. Helping to engage its target market.

PR 103
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Monday Social Media News Roundup: Week of October 23rd

Buffer Marketing

Instagram Data Portability Users can now transfer their Instagram media to Google Photos and other services, enhancing data management across apps. AI Chatbot Moderation Meta is striving to curb inappropriate responses from its new AI chatbots to ensure a safer user experience.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Promote New Videos on Social.