Search Engine Land

OCTOBER 3, 2023

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. of all internet traffic.

Digital Marketing

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. YouTube is all about clickbait, pop culture and music videos. As of 2023, 91% of businesses report using video as part of their marketing strategy, according to Wyzowl.

Branding

Search Engine Land

SEPTEMBER 18, 2024

For example, “TISSOT | PRX 35mm – Off The Cuff Campaign (Cutdown)” features five Gen Z characters with distinctive makeup, hairstyles and vintage cars. Get the newsletter search marketers rely on. They identified hidden connections between unrelated videos from eight countries using a custom large language model.

Gen Z