Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers must tailor their strategies to reach this emerging audience.

Gen Z 52

Gen Z Millennials Health Transform 52

Lynton Web

JANUARY 29, 2024

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Martech

OCTOBER 31, 2023

61% of TikTok users plan to spend the same amount of time playing video games in the post-holiday period as during a typical week. It’s worth noting that 80% of Gen Z consumers and 71% of U.S. moms consider themselves gamers. Get MarTech! In your inbox. Business email address Subscribe Processing.

Gen Z 110

Gen Z Shoppers Food Marketing Plan 110

Martech

OCTOBER 16, 2023

Dig deeper: Gen Z teens are watching YouTube ads and recalling what they’ve seen Spotlight Moments is still in beta, but it has already shown promising results. Advertisers adopting Video Reach Campaigns with in-stream, in-feed, and Shorts saw the campaigns deliver 54% more reach at a 42% lower CPM compared to in-stream only.

Gen Z 90

Gen Z Branding Advertising Advertisers 90

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Retail 101

Retail Gen Z Video Marketing Marketing Plan 101

Sprout Social

APRIL 22, 2021

TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. Children ages 4-15 spend an average of 80 minutes a day watching TikTok videos. 62%–over half–of all U.S.

Gen Z 140

Gen Z User-Generated Millennials Marketing 140

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

MAY 16, 2023

Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content. With the growth of video marketing, many have begun to launch more advanced features like Facebook Stories and Twitter’s live streams.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Bannerflow

FEBRUARY 3, 2023

Few people will make it through an entire video, but getting beyond the first 10 seconds of a display ad is a good engagement rate. Remember that Instagram and Facebook consider three seconds a view, while engagement metrics involve interaction with the video. How do you engage customers in video marketing?

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hubspot Marketing

JANUARY 31, 2023

Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). The challenge, however, is appealing to its primary audience while evolving the platform enough to appeal to younger generations (but more on that later).

Gen Z 119

Gen Z Millennials User-Generated Shipping 119

OnPassive Marketing

MARCH 29, 2022

In simple terms, YouTube Shorts allows you to create short-form (up to one minute) vertical videos from the YouTube mobile app. Since the feature was recently introduced, there’s not much competition for the early adopters who use them as part of their video marketing strategy. However, the competition may step up shortly.

Gen Z 68

Gen Z Entertainment Analytics Video Marketing 68

Digital Marketer

SEPTEMBER 6, 2022

Tiktok users are primarily youngsters, Gen Z, and a sizable number of Millenials here, too, like me. On TikTok, every trend targets engagement, and it is easy to get that because the content is not just short videos but light-hearted content that is so addictive and entertaining. Their goals and values.

Gen Z 81

Gen Z Millennials Entertainment User-Generated 81

Hubspot Marketing

MARCH 5, 2021

While Gen Z users flooded TikTok, causing its astounding early growth , YouTube, the second largest website globally , will launch Shorts to more than 2 billion monthly active users. Similarly, if you target older generations, such as Gen X, your short-form content might get more engagement on YouTube than TikTok.

Gen Z 144

Gen Z User-Generated Marketing Marketers 144

Hubspot Marketing

FEBRUARY 6, 2024

By taking viewers into her at-home studio, the video's creator, music producer So Wylie, comes off as authentic and establishes trust and authority with her audience. A recent study found that 71% of Gen Z consumers will stay loyal to brands they trust. And believe me, trust goes a long way.

Gen Z 97

Gen Z Entertainment Education Social Media Marketing 97

Sprout Social

SEPTEMBER 3, 2020

In terms of Twitch marketing, the site’s demographics skew on the younger side. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Despite popular belief, marketing on Twitch doesn’t have to be a total money-sink.

Gen Z 133

Gen Z Branding Millennials Real Estate 133

Power Digital Marketing

DECEMBER 1, 2022

But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . The cliché exists for a reason: The most downloaded app in the world commands the attention of roughly half of Gen Z consumers. Ultimately, some brands might decide to use both.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Neil Patel

JANUARY 28, 2023

Video as a marketing medium is a powerful tool. So how can you use video to supercharge your marketing strategy? I use video marketing , successfully, and you can too. In this post, we’ll discuss the psychology of videos in marketing. Let’s say you’re a brand that’s largely targeting Gen Z.

Marketing Strategy 88

Marketing Strategy Gen Z Marketing Marketers 88

Hubspot Marketing

OCTOBER 24, 2022

Let's say you work for a video editing company. By writing content like "Why Video Marketing Matters" and "5 Ways to Create Higher-Quality Videos", your audience will begin to understand that your company is in the video industry. Once readers have found value in your content, they'll explore your site further.

Gen Z 86

Gen Z Millennials Transform User-Generated 86

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Hubspot Marketing

JANUARY 5, 2021

Another highlight in this video is that it caters to viewers who may be discovering the brand and those who already know it. Takeaways for Video Marketers. Short-form video requires taking a more authentic, human, and creative approach to marketing. Hippo Video. The first step is uploading your videos.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Buffer Marketing

OCTOBER 23, 2023

CapCut for Business Launch TikTok unveils a suite of business-centric video editing tools, including an AI script generator , AI virtual try-on, and collaboration features among others, targeting brands, marketers, and creators. Read more Teen Digital Behavior Insights A study revealing that most U.S teens spend around 4.8

Gen Z 83

Gen Z Affiliate Marketing User-Generated Law 83

Hootsuite

JANUARY 12, 2022

BTS videos help establish your brand as authentic (a huge plus to tapping into the authenticity-driven Gen-Z) and help deepen consumer trust. Think of Shorts as the amuse-bouche of video marketing and use the format to whet the appetite of potential leads. Product updates or coming soon. Tease your audience.

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. People are turning to the network for videos that can help them relax or feel comforted. Bridgerton, anyone?

Gen Z 137

Gen Z Promotion Shoppers Energy 137

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. YouTube is all about clickbait, pop culture and music videos. Being successful on YouTube requires a big budget and professional production equipment.

Branding 100

Branding Gen Z Transform Education 100

Hubspot Marketing

SEPTEMBER 2, 2019

While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. With more than 500 million monthly active users , TikTok is taking app stores by storm and serving as a worthy competitor to apps like Snapchat and Instagram.

Gen Z 145

Gen Z Millennials Entertainment Branding 145

Spiralytics

APRIL 23, 2023

So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. For this reason, more brands will likely invest in influencer marketing or strengthen their existing partnerships.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

NOVEMBER 5, 2019

Although Instagram ranked in third place in the poll above, you shouldn't disregard Instagram -- especially if you're targeting Gen-Z or millennials who make up the platform's primary audience. For years, Instagram's visual layout has made it a hot spot for influencer marketing.

Shoppers 124

Shoppers Product Gen Z Promotion 124

Hubspot Marketing

JULY 28, 2020

Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. To some, this isn't that much of a shock.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

FEBRUARY 12, 2019

This potential for monetization has incentivized content creators to craft the most engaging videos possible and host them on the platform, which has enabled YouTube to become the second most trafficked website and the second largest search engine in the world. 51 YouTube Stats Every Video Marketer Should Know in 2019.

Video Marketing 137

Video Marketing Millennials Gen Z User-Generated 137

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Snapchat has over $1 trillion in direct spending power between these two generations. The app reaches 75 percent of Gen Z and millennials in the U.S. ,

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. Why does this matter?

Gen Z 117

Gen Z Millennials Price Social Media Marketing 117

Neil Patel

JANUARY 18, 2023

Marketers pointed to video as the number one format in their content strategy. Over 80 percent of marketers point to video as a significant source of increased traffic and sales. Video marketing can take several forms, and it’s not just limited to ads. Google ranks fifth. That’s right.

SEO 113

SEO Gen Z User-Generated Advertising 113

Girl Power Marketing

FEBRUARY 1, 2023

Connect through your content with an authentic voice to ensure you don’t miss out on new customers from the Millennial, Z, and Alpha generations, who have a combined spending power of more than $3 trillion. But it is also photos, illustrations, infographics, graphs and tables, captions, and—the most powerful of all—video.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

SocialPilot

APRIL 10, 2024

No wonder Youtube is the hotspot for video marketing. The video-centric platform is a perfect fit for marketers who want to showcase their products, demonstrate how they work, or tell a brand’s story. Speaking of video marketing, It’s time to discuss TikTok! With more than 2.6

Gen Z 104

Gen Z Social Media Marketing Analytics Video Marketing 104

Rock Content

JANUARY 18, 2021

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. Video Marketing. Following the trend of visual content, video marketing is expanding even more.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

SEPTEMBER 11, 2023

To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. HubSpot ) 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.

Content Marketing 111

Content Marketing Gen Z Health Inbound Marketing 111

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. of all internet traffic.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87