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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging. DemandMetric) Companies that blog attract 55% more website visitors than non-blogging companies. market share. billion by 2030. billion by 2026.

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

Irish consumers’ spending on non-Irish websites averaged 329€, with more than three quarters (79%) of Irish respondents shopping online internationally in 2021. UK websites were the most popular shopping destination, with 74% of consumers buying from them, followed by non-UK European websites (48%) and Chinese websites (28%).

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. of revenue.

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Global Branding: What it is And How to do Global Brand Management

Rock Content

Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. With global marketing strategies, it is possible to transform this idea into concrete actions that impact contact points with consumers (price, product, place, and promotion).

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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

The PlayStation 5 came in second place for dollar sales in 2020, but its predecessor beat it in unit sales. TBRC highlights some of the key advantages that OTT ads hold over other forms of advertising: namely, that they are 100% viewable and non-skippable, and not susceptible to ad blocking. Mobile gaming. In-game advertising.

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Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

In this article, we will discuss 7 sector opportunities, challenges to investments, and practical ways to invest to yield good profits, with purpose. This has placed significant stress on Africa’s already strained health systems. This is the lowest-hanging fruit of the African market. The opportunities literally are endless.

Health 202