Remove Global Marketing Remove Product Remove Search Marketers
article thumbnail

Microsoft credit card ads are now available globally, plus 11 other new product updates

Search Engine Land

Microsoft has just announced a slew of new product updates, including the global adoption of credit card ads. Now, they’re available globally. Credit card ads appear on the right rail of Bing search results and run alongside mainline text ad placements. Now available in all Shopping Campaigns global markets.”

article thumbnail

Google: Apple rejected Microsoft Bing deal over quality and advertising worries

Search Engine Land

The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. In addition, Google pays Apple advertising revenue – which is one of the search engine’s biggest costs. Justice Department.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What do SEO platforms do and how do they help marketers get found on search engines?

Martech

Learn more about search marketing at MarTech’s sister site Search Engine Land. Most enterprise SEO platforms offer some level of international search coverage that crosses borders, languages, and alphabets. Google’s search engine updates are increasingly focused on improving the mobile/local search user experience.

SEO
article thumbnail

Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023

Search Engine Land

Google typically sits around 83.84% share of the global search market (fallen from 89.95% in the past three years); during the same timeframe, Bing’s share has risen from 3.99% to 8.88%. Why is having competition for Google search a good thing? Why should search marketers root for competitors like Microsoft Ads?

article thumbnail

15 SEO localization dos and don’ts: Navigating cultural sensitivity

Search Engine Land

In global markets, effective SEO extends beyond keywords and backlinks. Beyond translation, it requires understanding how the local audience searches for your products or services. Incorporate colloquial terms, local expressions and region-specific jargon, considering language structure’s impact on search results.

SEO
article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Worldometers) 21% of search engine users click on more than one result. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Google) Over 25% of users click on the first Google search result. Search Engine Journal) Google drives 59.2% of global web traffic.

article thumbnail

How one tech company is doing marketing without cookies

Martech

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them.