Global Marketing Product Whitepaper 
Pam Didner
AUGUST 16, 2020
My recommendation is to start with your products. Do you need to customize your products for another country? If the products are homogenous, maybe you don’t need to have multiple segments. I’d start from the product first, then ask yourself what will users do with the products? How will they use them?
Welcome Software
APRIL 22, 2025
AI translation tools provide pretty-much-immediate access to global markets by quickly translating content, meaning more reach. Example prompt : " Translate this product description into Spanish, French, and German while maintaining brand voice. Sounds good, doesn't it? Just another humble Opal brag—but we'll move on.
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Adobe Experience Cloud Blog
OCTOBER 14, 2008
The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). Craig is Vice President, Products and Services at Tippit, Inc. , Tell us a little bit about how you got into B2B marketing and what you like most about it.
Rock Content
MARCH 28, 2023
These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. Tesla Tesla’s global branding strategy is centered around building a brand rather than selling individual products. So get your notepad open and hop in with me! You can download the full ebook here !
Adobe Experience Cloud Blog
FEBRUARY 17, 2012
This data then helps to create the messaging that HP delivers in their marketing. Scott also talked about how HP is using marketing automation to set up triggers based on prospect behaviors such as attending a webinar or downloading a whitepaper.
Martech
JULY 25, 2023
Before the pandemic, many marketers had already been accustomed to working on initiatives that involved collaboration with people outside their own offices since many brands operate across regions or around the globe. This feature can also help managers keep an eye on employee productivity levels.
Pam Didner
MARCH 17, 2021
They can include sales, different marketing groups, including region and country teams, product teams, business units, and even specific senior executives. Gather their feedback, recognize their needs, comprehend their expectations of your content marketing efforts. Know who your internal stakeholders are.
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