Remove Global Marketing Remove Promotion Remove Whitepaper
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10 Burning Content Marketing Questions Answered

Pam Didner

If you are a one-person marketing team, you may not need a content calendar, especially if you are the content creator and promoter. How can small companies with a very limited budget, time and energy on their hands compete with complete in-house content marketing departments? A: I think everyone is doing content marketing.

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Lead Generation Best Practices: Thought Leadership with The Funnelholic

Adobe Experience Cloud Blog

Work with publishers who are syndicating your white papers on their sites. Watch white paper syndication programs improve as you collectively optimize each of your sites. Over the past couple years, large customers in the technology industry have focused on what they consider emerging markets: global and SMBs.

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Global Branding Secrets: Lessons Learned From 3 World Leading Brands

Rock Content

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. Tesla Tesla’s global branding strategy is centered around building a brand rather than selling individual products. So get your notepad open and hop in with me! You can download the full ebook here !

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B2B Magazine Digital Strategies Netmarketing Recap – San Francisco

Adobe Experience Cloud Blog

This data then helps to create the messaging that HP delivers in their marketing. Scott also talked about how HP is using marketing automation to set up triggers based on prospect behaviors such as attending a webinar or downloading a whitepaper.

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How to Create Scalable Global Content Marketing Strategy: A Guide for B2B Marketers (+ Templates)

Pam Didner

I usually recommend clients create one slide per quarter and provide a high-level list of content by different formats, such as white papers, podcasts, keynote presentations, videos, etc. On the budget slide, I’d recommend that you break down your budget by quarter, by content format, by content production vs promotion or by country.

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How and Why to Conduct a Meaningful Content Audit

Duct Tape Marketing

Perhaps there’s a whitepaper or eBook you can repurpose to serve a different audience. Or you can plan to ramp up your social promotion to feed the top of your sales funnel. Prior to Kapost, she advised big brands like AT&T on their content strategy at Location3 Media, a digital marketing agency.

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How to Better Support Sales With Marketing Content

Pam Didner

Marketing-created content that would also benefit sales communications include: Product videos. White papers, industry trends, and survey reports conducted by marketing. As a marketer, you likely have a list of educational content materials that you use for inbound traffic and outbound promotions.