Global Marketing Promotion Whitepaper 
Pam Didner
AUGUST 16, 2020
If you are a one-person marketing team, you may not need a content calendar, especially if you are the content creator and promoter. How can small companies with a very limited budget, time and energy on their hands compete with complete in-house content marketing departments? A: I think everyone is doing content marketing.
Adobe Experience Cloud Blog
OCTOBER 14, 2008
Work with publishers who are syndicating your white papers on their sites. Watch white paper syndication programs improve as you collectively optimize each of your sites. Over the past couple years, large customers in the technology industry have focused on what they consider emerging markets: global and SMBs.
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Rock Content
MARCH 28, 2023
These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. Tesla Tesla’s global branding strategy is centered around building a brand rather than selling individual products. So get your notepad open and hop in with me! You can download the full ebook here !
Adobe Experience Cloud Blog
FEBRUARY 17, 2012
This data then helps to create the messaging that HP delivers in their marketing. Scott also talked about how HP is using marketing automation to set up triggers based on prospect behaviors such as attending a webinar or downloading a whitepaper.
Pam Didner
MARCH 17, 2021
I usually recommend clients create one slide per quarter and provide a high-level list of content by different formats, such as white papers, podcasts, keynote presentations, videos, etc. On the budget slide, I’d recommend that you break down your budget by quarter, by content format, by content production vs promotion or by country.
Duct Tape Marketing
NOVEMBER 20, 2014
Perhaps there’s a whitepaper or eBook you can repurpose to serve a different audience. Or you can plan to ramp up your social promotion to feed the top of your sales funnel. Prior to Kapost, she advised big brands like AT&T on their content strategy at Location3 Media, a digital marketing agency.
Pam Didner
NOVEMBER 5, 2020
Marketing-created content that would also benefit sales communications include: Product videos. White papers, industry trends, and survey reports conducted by marketing. As a marketer, you likely have a list of educational content materials that you use for inbound traffic and outbound promotions.
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