Scoop.it!

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. But with so much competition and noise out there, it takes work to stand out.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? Promote your resource center through social media posts.

Whitepaper 96

Whitepaper eBook SEO Education 96

Rock Content

AUGUST 25, 2023

You should regularly roll out: eBooks Long-form articles Case studies Whitepapers Emails Webinars Podcasts You’ll also want to use social media posts to promote your content and keep it in front of all the stakeholders. Start by creating eBooks, case studies, white papers, and other content for your website.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Hootsuite

MAY 31, 2023

Repurposing content Looking to turn a white paper into an Instagram post? Turn this whitepaper into a 280-character Tweet [INSERT WHITEPAPER]. Finally, ask it to create content that promotes the launch in social media posts. Create a LinkedIn post promoting our new online course.

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Search Engine Land

APRIL 13, 2023

The whitepaper. Search ads are known for fostering engagement and promoting lower-funnel activities, but they can also raise awareness. Download the whitepaper. You can download and review the whitepaper from Microsoft here. The alliance between Microsoft and Roku enables both to access a vast audience. Why we care.

Whitepaper 100

Whitepaper Retail User-Generated Advertising 100

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency. Hungry for more?

Whitepaper 95

Whitepaper Customer eBook Energy 95

Martech

FEBRUARY 6, 2024

Plus, being online most of the day meant that it was harder to switch off the constant stream of digital and social ads, promotional emails and texts, and eager advances from influencers. Brands seek to optimize trade promotion investments both on-platform (digital and in-store) as well as off-platform (open-web and social).”

Transform 116

Transform Whitepaper Direct Mail Marketing 116

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. All this was designed to establish Finish Thompson as a helpful, reliable and trustworthy partner.

Whitepaper 80

Whitepaper Manufacturing Customer Pharmaceutical 80

Digital Marketer

JANUARY 27, 2023

Some things you might leverage to build your email list are A Downloadable Report or a White Paper. For Hazel & Hems Boutique, a great way to get customers to subscribe is to offer exclusive discounts, products, and promotions that require subscription.

Whitepaper 69

Whitepaper Promotion Place Customer 69

Martech

MARCH 12, 2024

Social must be considered in producing any marketing asset — video, white paper, case study or event. How can social be used to promote these assets? Effective social media use takes a village. Start with increasing visibility and changing mindsets. And what will be required or created to support the execution in those channels?

Whitepaper 86

Whitepaper Millennials Law CMO 86

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. When interested users land there, they should be greeted by plenty of information, including blogs, reviews, white papers and more. What’s the key to B2B marketing success?

Influencer Marketing 127

Influencer Marketing Whitepaper User-Generated Marketing 127

Pam Didner

AUGUST 16, 2020

If you are a one-person marketing team, you may not need a content calendar, especially if you are the content creator and promoter. If you create a white paper and share it with your customers or use it as part of an e-mail campaign, you are doing content marketing. Chaos, unrealistic goals, missed deadlines?

Content Marketing 118

Content Marketing Whitepaper Marketing Marketers 118

Martech

MARCH 28, 2023

If your audience anticipates that clicking on a link in your marketing e-mail will deliver an informative white paper with rewarding content, you’re likely to drive up your clickthrough rate. When your audience anticipates value for merely clicking a button, you can easily get them to click, share or call.

Customer Journey 135

Customer Journey Customer Whitepaper Marketing 135

Martech

MARCH 31, 2023

Such teams tend to offer training applicable across disciplines for skills like coaching, teamwork, emotional intelligence, ethical behavior and prioritization, in addition to helping onboard new hires and promoting the established organizational culture. Common offerings include webinars, white papers, user communities and user conferences.

Whitepaper 101

Whitepaper Promotion Education Product 101

Martech

MARCH 11, 2024

We must adapt and create ads that drive the value in-feed — or promote existing organic content. You don’t have to stop creating your ebooks, white papers or sales enablement sheets. (Where prospects are drawn to your brand more than others in the market, even though they’re not looking to buy right now.)

Branding 88

Branding Whitepaper eBook Communications 88

Lynton Web

APRIL 6, 2023

You’ll get faster results It’s targeted You’ll reach more people It will provide meaningful analytics It offers lead nurturing opportunities when using pay-per-click (PPC) ads When to Use Paid Media Here are a few great opportunities for using paid advertising to promote your work.

Inbound Marketing 98

Inbound Marketing Whitepaper eBook Promotion 98

Vertical Response

JULY 11, 2022

Ideally, you want to use a mix of promotional content, video content, news, freebies, and informative posts. Deals and promotions. Freebies (eBooks, white papers, reports, coupons, etc.). Your imagination is the only limit—just make sure you’re not coming off as intrusive or overly promotional.

Email Marketing 102

Email Marketing Whitepaper Marketing Marketers 102

Search Engine Land

JULY 26, 2023

Gone are the days of gating standard ebooks, whitepapers, checklists, etc. Promote and protect it as competitors bid. Move beyond short-term campaigns promoting a webinar or a gated whitepaper. BOFU content should only be gated if it is extremely high-value. Budget allocation is another important consideration.

Whitepaper 98

Whitepaper Finance User-Generated Marketing 98

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Sharing content on relevant platforms to promote content to target your audience.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Rock Content

OCTOBER 24, 2023

World Health Organization (WHO) The World Health Organization (WHO) operates globally to promote health, ensure universal health coverage, protect people from health emergencies, and enhance overall well-being.

Health 72

Health Whitepaper Non-Profit Transform 72

OnPassive Marketing

OCTOBER 11, 2022

As an affiliate marketer, you can promote products to your website visitors and earn a commission on qualifying purchases. You can start promoting products to your website visitors now with your affiliate link. Be sure to promote products you believe in and will appeal to your target audience. Becoming An Affiliate Marketer.

Affiliate Marketing 82

Affiliate Marketing Whitepaper User-Generated Marketing 82

Marketing Insider Group

OCTOBER 20, 2020

A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc. You need to share your offer, guarantee, promotion, etc.

Thought Leadership 138

Thought Leadership Whitepaper Promotion Marketing 138

OnPassive Marketing

MAY 11, 2022

When you want to promote your brand, you need influencer marketplaces that use social media effectively and have enough followers to get some publicity for your product or service. They can help you with related content like blogs, news articles, white papers, videos, and Instagram posts. .

Influencer Marketing 71

Influencer Marketing Whitepaper Fashion Food 71

Martech

JANUARY 26, 2023

An enterprise tech company launching a new AI product might want to partner with an influencer to collaborate in creating a video series or a white paper. The influencer would lend credibility to the campaign by providing their insights into why the AI product is best-in-class.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Adobe Experience Cloud Blog

OCTOBER 25, 2012

Shouldn’t white papers be gated? How many whitepapers or fact sheets should be syndicated on average to improve funnel conversion? It’s a hard sell to my management to allocate budget to paid media promoting thought leadership content about my prospect’s interests vs. directly promoting our product.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Vertical Response

JUNE 20, 2022

That’s where promotional emails come into play. For best results, send out promotional emails that resonate with your target audience. When used right, promotional emails can increase brand loyalty and drive sales. They’re more widely used than videos, case studies, eBooks, and white papers.

Whitepaper 79

Whitepaper eBook Shipping Email Marketing 79

Martech

MARCH 22, 2023

Review your price structure on promotions. Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic. Look at your targeting.

Marketing Strategy 97

Marketing Strategy Whitepaper Marketing Marketers 97

Martech

NOVEMBER 24, 2021

If you are sending an e-mail promoting the purchase of another appliance, “that is not helpful,” she said. Once the marketer makes it very clear what the user data will be used for, they can offer that white paper or e-book with more product information in exchange for more customer information, Cavanaugh explained.

Whitepaper 109

Whitepaper Law Shoppers Promotion 109

SmartBrief - Marketing

OCTOBER 2, 2023

However, 71% of consumers expect brands to promote diversity and inclusion. DE&I barriers and how to overcome them SmartBrief took a look at some major hurdles of DE&I strategy in a whitepaper in 2022, and these are some of the findings. For a deeper dive into DE&I strategies for marketers, download our whitepaper.

Marketing Strategy 52

Marketing Strategy Whitepaper Transform Marketing 52

Lynton Web

APRIL 11, 2024

Generate leads : Including calls-to-action (CTAs) in your blog posts and offering valuable resources like eBooks or whitepapers can help you generate leads and nurture them through the buyer's journey. Develop a Content Calendar Consistency is critical when it comes to blogging.

Whitepaper 105

Whitepaper SEO eBook Place 105

Internet Marketing Ninjas

OCTOBER 26, 2023

For a clothing retailer, that might mean keeping your readers informed about the latest fashion trends or having contests or giveaways that you’ll need to announce and promote. Then, create a blog post or white paper and share it online. Maybe you have a good idea that contradicts common knowledge.

Whitepaper 83

Whitepaper User-Generated Fashion Retail 83

Neil Patel

DECEMBER 11, 2022

You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. Promotional emails, which highlight deals or other specific opportunities to purchase/engage with your brand. Views certain content on your web page.

Email Marketing 131

Email Marketing Whitepaper Shipping Marketing 131

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL).

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Sprout Social

NOVEMBER 30, 2023

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Publishing whitepapers/ebooks? Continuing with the furniture brand example, we can see that one brand, Autonomous, is currently promoting its bulk order promotion and an ErgoChair deal.

CRM 102

CRM Whitepaper Marketing Marketers 102

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Use Your Data to Create Buyer Personas.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Marketing Insider Group

OCTOBER 11, 2023

To use this model, one should choose a main topic, identify subtopics, research keywords, create and link content, promote, and monitor performance. It keeps your content organized and easy to find, promoting a positive content experience for site visitors. These are the spokes. And on every spoke page, include a link back to the hub.

Whitepaper 106

Whitepaper SEO eBook Promotion 106