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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Not much time on your hands?

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z 145
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Stats roundup: How social media marketing has changed after Covid-19

Econsultancy

  Additional analysiss from WARC  suggests that up to 45% of marketers now use the short-form video app for campaigns, marking TikTok the second most preferred platform for influencer marketing behind Facebook. More than 1 in 5 Millennials are using social media less than they used to.

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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. The vast majority – 80% of parents – report their Alpha children have influenced their actions and consumption decisions towards a more sustainable future.

Gen Z 52
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How to Find and Reach Your Target Audience

Lynton Web

Social Media Marketing: Identify the social media platforms where your target audience is most active. Develop a social media strategy that includes regular posting, engagement, and community building. Use social media advertising to expand your reach and target specific audience segments.

Fashion 59
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MarTech’s B2B marketing experts to follow

Martech

The CEO of Zen Media, Shama has been named “Zen Master of Marketing” by Entrepreneur Magazine, “Millennial Master of the Universe” by FastCompany and a LinkedIn Top Voice in Marketing four times. She’s the author of the best-selling “The Zen of Social Media Marketing,” which is now in its 4th edition.

CMO 118
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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

This is why it uses the social media site to showcase its landscaping services with eye-catching images of customers’ green lawns and vibrant flowers. For example: If you target Gen Z or millennials, meet them where they spend their time. These are influencers with 1,000 to 100,000 followers.

PR 103