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Why a High Performing Product Marketing Team Is the Key to Growth

Adobe Experience Cloud Blog

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. The best description I’ve seen of product marketing’s value to a business comes from Google.

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Your SEO strategy checklist for 2024

Search Engine Land

Gain insight into potential strategic moves, new products, markets, audiences and pivots. This might be something that you use just for yourself, but it can also be helpful to include in your strategy documentation if you need to share this with a manager, the board or your client.

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30 Experts Identify Biggest Mistakes in Content Marketing

Content Marketing Institute

I will never forget these words from the managing director, “Will Twitter make the company an extra $150,000 per year?” In particular, corporate blogs that are nothing more than a self-promotional PR channel seem to be all too common. Ali Wert , content marketing manager, Frontline Education.

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6 Questions for Inspirational Women in Marketing | Part 10 | Agency Feature

Set Up

Eventually, I joined a PR agency. I joined Three Five Two to run Growth Marketing. Growth marketing accelerates learnings in pursuit of product-market fit through rapid test-and-learn experimentation. I’ve since stepped into a role leading Growth for our agency, including managing our brand, marketing, and sales.

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Litmus Behind the Scenes: Managing our Remote Engineering Team

Litmus

I manage both engineers and engineering managers across a range of skill levels and tenure. What tools do you use to stay productive? Depending on the project, Pomodoro is still a useful technique for managing time. But a few key points are: Managing presence is important. Our team is about 15 folks total.

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8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

Getting executive buy-in for something like your marketing budget means you convince your manager or executives that your team, department, or tool stack is worth the investment. Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment.

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9 AI Tools to Streamline Your Social Media Strategy

Hubspot Marketing

With a growing number of people connecting to social networks, having a social media strategy is vital to your digital marketing success in 2019. You probably already know that a lot of time and effort comes with successful social media management. And, they're actually somewhat affordable to implement.

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