article thumbnail

Why a High Performing Product Marketing Team Is the Key to Growth

Adobe Experience Cloud Blog

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. The best description I’ve seen of product marketing’s value to a business comes from Google.

article thumbnail

Did Companies See Summer Slumps in 2021? We Analyzed 103,000 Businesses to Find Out

Hubspot Marketing

In fact, the Society of Human Resources Management reported that 41% of employees felt burnt out while 48% felt mentally exhausted by the end of their workdays. This, in turn, may have been impacting productivity and job retention levels. It's advantageous for everyone to manage lower levels of stress and take time off.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

They currently have 55 users across various teams including product marketing, corporate communications, product communications and community. I really struggled with pinpointing key performance indicators (KPIs) and health metrics for the team. Atlassian started using Sprout Listening in 2019.

Health 95
article thumbnail

The B2B case for retention marketing: 7 key tactics

Martech

They have also been trained in concepts like customer management, LTV and the financial value of loyalty. At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management.

Gen Z 120
article thumbnail

How Cinemark personalized the digital experience for movie fans

Martech

As one of the Big Three movie theater chains, Cinemark had to reinvent the moviegoer’s journey to ensure safe health practices and meet higher competition from in-home streaming platforms. Really everyone is unique,” said Leigh Price, Senior Product Marketing Manager for Salesforce, who helped Cinemark personalize.

Price 122
article thumbnail

Announcing the First 25 Members of Our Fearless 50!

Adobe Experience Cloud Blog

Director, Product Marketing, GridGain. Andy Caron, Director of Inbound Marketing and Automation, Telnyx. Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. Emily Poulton, Marketing Manager, The Adecco Group.

CMO 134
article thumbnail

Electronics marketing: Strategies for marketers navigating the effects of a global pandemic

Use Insider

With self-quarantining, a rise in work from home, and mandated lockdowns, consumers are more concerned with entertainment, improving life at home, and productivity than ever before. This notes a shift in the kinds of products marketers should focus on, but how marketers get these products to consumers has also shifted.