Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

SEPTEMBER 12, 2022

With those numbers, this generation will have a lot of buying power, so companies need to prepare their marketing strategies. That's because millennial parents are extremely conscious of the products they use. "As Alpha is also expected to be the largest generation in history with over 2 billion people by 2025. Who is Gen Alpha?

Gen Z 116

Gen Z Millennials Fashion Manufacturing 116

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. Psychological Marketing Strategies 101: Maslow’s Hierarchy of Needs. Census Bureau.

Millennials 134

Millennials Thought Leadership CMO Marketing 134

Search Engine Land

JANUARY 3, 2023

Market research from Alter Agents found that 68% of Gen Z and Millennial buyers believe their purchases are indicative of their personalities and concerns.). Examples: Tangible : "We help health food brands create and execute smart marketing strategies.".

Gen Z 97

Gen Z Food Health Millennials 97

Sprout Social

NOVEMBER 15, 2021

Sprout’s Insights blog is home to tactical how-to articles, interviews with fellow social media marketers, original research and more. What to read first: Building your social media marketing strategy for 2022. Digital marketing resources. Market research tools. Market research , of course.

Copywriting 89

Copywriting Social Media Marketing CMO Analytics 89

Backlinko

MAY 14, 2024

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Your audience’s preferences should also guide your channel strategy.

PR 103

PR Customer loyalty User-Generated Marketing 103