Marketing Insider Group

NOVEMBER 8, 2011

Every marketing department has its own unique way of measuring the impact of marketing activities. And most senior marketers rely on some common or standard measures of success. Marketers need to adapt to the new customer landscape. I challenged marketers to measure their ability to: Drive revenue.

Telemarketing 76

Telemarketing Outbound Marketing Direct Mail Marketing 76

Hubspot Marketing

JANUARY 11, 2023

And for you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? We're going to walk you through how to compile a valuable curated blog post in this post. How to Create a Curated Blog. They can use these groups of content to: Add context to new ideas.

Thought Leadership 126

Thought Leadership SEO Inbound Marketing User-Generated 126

Martech

DECEMBER 1, 2023

Cutting down costs on marketing and advertising. Let’s explore tactics to make your customer acquisition efforts more efficient with improved sales and marketing processes. The good news is that in most CRM systems, you can automate workflows and reduce the number of fields to fill out. Clean and clear pipeline.

Customer Acquisition 90

Customer Acquisition Customer CRM Pharmaceutical 90

Hubspot Marketing

FEBRUARY 15, 2023

Without leads, there is no one to market and sell to. This step involves enticing people who visit your website, click on an ad, or attend company events, to fill out their contact details. Lead Storage Once a lead provides their contact details, it’s best practice to store them in a CRM (Customer Relationship Management) system.

Management 129

Management CRM Telemarketing Inbound Marketing 129

Neil Patel

JUNE 14, 2021

If so, you need to focus your efforts on inbound marketing strategies for your startup. It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. Inbound Marketing Strategies for Start-Ups. Use Facebook to Create a Target Persona.

Inbound Marketing 140

Inbound Marketing Marketing Strategy Marketing Marketers 140

Neil Patel

JANUARY 6, 2021

HubSpot – Best for scaling quickly Nutshell – Best for B2B sales teams Less Annoying CRM – Most affordable solution for sales and marketing Nimble – Best for teams using Microsoft 365. Direct integrations are great because DIY and API integrations can easily break at scale. Some may need all of it.

CRM 144

CRM Price User-Generated Inbound Marketing 144

Hubspot Marketing

MARCH 22, 2022

Although metaverses are nothing new, we started hearing more buzz than ever about futuristic virtual reality worlds that could allegedly supplement or expand on our own. And, because many metaverses have a lot of similar opportunities for brands, I'll break down brand opportunities (and show you examples of them) in the following section.

Real Estate 122

Real Estate Branding User-Generated Price 122

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Customer 82

Customer Direct Mail Marketing Marketers 82

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Duct Tape Marketing

JANUARY 25, 2023

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals.

Non-Profit 86

Non-Profit Retail User-Generated Education 86

Duct Tape Marketing

APRIL 13, 2023

The Fastest And Least Expensive Way To Double Your Sales written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Amanda Holmes In this episode of the Duct Tape Marketing Podcast , I interview Amanda Holmes. And you can listen to it all on your lunch break. Like this show? This is John Jantsch.

Direct Mail 67

Direct Mail CRM Education Energy 67

Hubspot Marketing

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email isn’t dead.

Email Marketing 145

Email Marketing Real Estate Marketing Marketers 145

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch! Here’s why.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Hubspot Marketing

DECEMBER 8, 2016

For all of the greatness that the internet affords -- cute animal videos , GIFs , and interesting blogs -- I think its biggest downside is how distracting it can be. How many times have you sat down to work and been pulled into a pit of procrastination ? 28 of the Most Useful Google Chrome Extensions for Marketers. Price: Free.

Product 145

Product SEO Price User-Generated 145

Hubspot Marketing

FEBRUARY 25, 2018

I've replaced my dad with marketing experts and influencers (in the office, that is). With lead generation being the top goal for content marketing , however, ebooks are an essential part of an successful inbound marketing program. Break Down Each Chapter as You Write. Flash forward to today.

eBook 145

eBook Real Estate Promotion Analytics 145