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Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

Hubspot Marketing

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who‘s really interested in your product and who’s just starting to look around. Why is lead scoring important?

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A Guide to Inbound Lead Generation: Forget Cold Calls, Let Leads Come to You

Lusha

Cold calls are about as welcome as a telemarketer during dinner; email blasts end up in the spam folder faster than you can say “unsubscribe,” and those intrusive online ads? Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. Yeah, nobody likes those.

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What is Outbound Sales? Strategies and Tips for Reps

Lusha

Outbound sales are still key to growth, but forget those old-school tactics like cold calls and spammy emails. This guide will give you the lowdown on outbound sales, with strategies and tips to help you dominate in today’s market. Inbound: Luring Them In Inbound sales are like setting a trap with delicious bait.

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26 Brilliant Marketing Email Campaign Examples [+ Template]

Hubspot Marketing

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading or unsubscribing altogether. In this post, we'll explore: What is an email marketing campaign?

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5 Ways to Future-Proof Your B2B Outbound Lead Generation Strategies

Customers.ai

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Meanwhile, the latest updates to Google and Yahoo Email Spam Filters have thrown an additional curveball, making it even trickier to secure that coveted spot in the inbox. Identify who is visiting your site with name, email and more.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

That’s why we’ve created this comprehensive glossary of social media terms. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. —A—. Also known as split testing, A/B testing involves changing one small element at a time (like a headline or graphic) to refine your results.

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The Ultimate Guide to Google Search Console in 2018

Hubspot Marketing

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.