Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice. Two timely articles I saw yesterday helped me to crystallize these thoughts.

Telemarketing 78

Telemarketing Transform Inbound Marketing Customer loyalty 78

Marketing Insider Group

JUNE 3, 2010

Research smart placement : And now that you understand your prospects needs and you’ve created compelling content, you need to place that content where the largest majority of your prospects will find you. Related Posts: The 4 Most Common Mistakes in B2B Content Marketing Need to Drive Leads?

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Marketing Insider Group

JULY 21, 2010

Title and topic of content influenced searches more so than content types. In fact, the top placed listings did not always receive the largest number of clicks. More than 80% of buyers skim the entire search engine page before clicking and 33% of buyers click on paid search ads. Share your thoughts, post a comment.

Telemarketing 70

Telemarketing Inbound Marketing Customer loyalty B2C 70

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? To introduce myself.

Inbound Marketing 72

Inbound Marketing Customer loyalty Telemarketing Marketing 72

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? To introduce myself.

Inbound Marketing 67

Inbound Marketing Customer loyalty Telemarketing Marketing 67

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads?

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Marketing Insider Group

MAY 5, 2010

I know how to do SEO and paid search and analyze top keywords. And so here I am hoping to take a journey to the place known as “I know how to build an online brand through blogging&#. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 51

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 51

Marketing Insider Group

MAY 5, 2010

I know how to do SEO and paid search and analyze top keywords. And so here I am hoping to take a journey to the place known as “I know how to build an online brand through blogging&#. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 48

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 48

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle.

Telemarketing 75

Telemarketing Customer loyalty Inbound Marketing User-Generated 75

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle.

Telemarketing 74

Telemarketing Customer loyalty Inbound Marketing User-Generated 74

Marketing Insider Group

JUNE 7, 2010

And yet it remains “forbidden&# at many places because of cultural, regulatory, organizational and operational barriers. How do you overcome internal fears, politics and budget battles in integrating social media into marketing? That has been answered beyond any doubt. Quite simply: Executive buy-in.

Telemarketing 76

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 76

Marketing Insider Group

JULY 19, 2010

However, it is difficult for companies to gain inbound responders in large volumes, and too many companies do not have an optimal responder program in place to drive whatever responders they receive to an eventual sale.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Marketing Insider Group

OCTOBER 7, 2010

If you start with the desired project completion date, then backtrack through project milestones to the point where your company’s product or service should be added, in many cases you and the prospect will discover that an order should have been placed some time ago! Oh, why don’t you take the puppy home and see how the two of you get along?

Telemarketing 80

Telemarketing Customer loyalty B2C Inbound Marketing 80

Marketing Insider Group

OCTOBER 12, 2010

The company will not incur any expense until the meeting takes place, and you can be assured that if the meeting is valueless, you will not pay for it. There is a place for both services. Most good demand gen executives will agree that it’s all about marketing mix. The “preparatory conversation&# does take place.

Telemarketing 76

Telemarketing Customer loyalty Marketing Mix Social Media Marketing 76

Marketing Insider Group

MAY 12, 2010

Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. I will say it here: every B2B marketer should know how to do this.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75

Exposure Ninja

JUNE 23, 2022

But, what’s great about this is that you have the chance to reach a wider audience and connect with them in places they’re spending their time, whether that’s via their emails , the questions they type into Google search , or when they’re spending time on social media. 5 Free Digital Marketing Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Exposure Ninja

AUGUST 21, 2023

Of course, with many certification exams taking place online, employers know that results can be faked, so don’t expect certification to carry you through a job interview. It’s a great place to start if you’re starting a new role where you’ll use Dynamics 365 or if you want to learn more about how CRM systems work.

Digital Marketing 52

Digital Marketing CRM Marketing Marketers 52

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. Engage employees.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. Engage employees.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Hubspot Marketing

AUGUST 9, 2018

Here are a few collections of top companies for marketers, based on a variety of factors: 10 companies hiring marketers right now (Forbes). 10 companies that pay marketers really well (Forbes). 10 companies that are defining innovation in marketing (Fast Company). 25 of the best companies for content marketers (IZEA).

PR 129

PR Marketing Marketers Non-Profit 129

Duct Tape Marketing

MARCH 17, 2023

Louis Gudema (05:42): , well it, that was, so bullseye marketing grew originally from the fact that I was working with companies, you know, as a fractional CMO and things that were supposed to be like the best, you know, like inbound marketing or social media posts or other things, you know, they wouldn't produce results in in three or six months.

Marketing Strategy 81

Marketing Strategy B2C CMO Marketing 81

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

AJ Kohn: Aj is owner of BlindFiveYearold.com , an online marketing firm specializing in search. AJ combines a deep understanding of search marketing with a passion for product strategy and iterative product development, fusing design and user experience with quantitative analysis. Our Experts.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Hubspot Marketing

JULY 10, 2018

With the right SEO planning and editorial calendar, your blog gives you search presence, linking you to keywords being searched for by your prospects. A well-placed CTA in a compelling blog post can direct prospects to your landing page for leads. Custom content influences 61% of consumers ( Dragon Search Marketing ).

User-Generated 134

User-Generated Inbound Marketing Whitepaper Email Marketing 134

Marketing Insider Group

SEPTEMBER 30, 2010

In fact, there never should have been a gap between marketing and sales in the first place! I wrote this post because I continue to see an unfortunately large percentage of marketers who never received the right training or guidance or life experience to provide this insight. Funny, but too often times true.

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78

Marketing Insider Group

JULY 8, 2010

One place I often turn for mental “fresh air&# is the Business-to-Consumer space where there is certainly no lack of bright, creative minds dreaming up the next big thing. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Energy 65

Energy Telemarketing Customer loyalty Shipping 65

Marketing Insider Group

JULY 8, 2010

One place I often turn for mental “fresh air&# is the Business-to-Consumer space where there is certainly no lack of bright, creative minds dreaming up the next big thing. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Energy 56

Energy Telemarketing Customer loyalty Shipping 56

Hubspot Marketing

JANUARY 7, 2024

Marketing is also a great career if you’re looking for a remote job. And according to LinkedIn , remote jobs in marketing increased by 177% in 2021. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them.

Copywriting 117

Copywriting CMO PR Social Media Marketing 117

Hubspot Marketing

AUGUST 21, 2018

The flywheel, on the other hand, places the customer in the center. Since word-of-mouth marketing is the single most powerful marketing tactic , it’s wise to not only serve your customers but also equip them to become advocates for your brand. Place a heavy emphasis on customer service. Search Marketing Trends.

Market Trends 145

Market Trends Marketing Marketers Advertising 145

Neil Patel

JUNE 22, 2021

This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey. Industry experts agree that competitor analysis is an integral part of search marketing success. It allows you to find the best content and bring it together in one place.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Neil Patel

JANUARY 21, 2021

If you have outsourced link building in the past, you can also contact the person who placed the links for you and ask that person to have the links removed. One essential element of an effective inbound marketing strategy is keyword research. This guide to intergrating long tail keyterms is a good place to start.

SEO 145

SEO User-Generated Analytics Health 145

Marketing Insider Group

JUNE 4, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. And I totally agree that some functional area needs to take the lead and then orchestrate across PR, marketing, customer service, sales, HR, etc.

PR 76

PR Marketing Mix Inbound Marketing Telemarketing 76

Search Engine Land

FEBRUARY 8, 2023

Bing Now A Full Point Ahead Of Yahoo In Search Share — comScore 2012: And both remained very far behind Google. Foursquare Brings More Search Refinements To Mobile Apps 2012: You could filter places results by four categories: “I haven’t been to yet”; “I have been to before”; “My friends have been to”; “Have Foursquare specials.”

Search Marketers 89

Search Marketers Real Estate Retail Marketing 89

Search Engine Land

FEBRUARY 8, 2023

Bing Now A Full Point Ahead Of Yahoo In Search Share — comScore 2012: And both remained very far behind Google. Foursquare Brings More Search Refinements To Mobile Apps 2012: You could filter places results by four categories: “I haven’t been to yet”; “I have been to before”; “My friends have been to”; “Have Foursquare specials.”

Search Marketers 77

Search Marketers Real Estate Retail Marketing 77