Trojan horse SEO: How to gain traction in new markets
Search Engine Land
SEPTEMBER 19, 2023
Luckily, there is an audience for your product or service, regardless if they already know it. This article will break down my approach to what I call “Trojan Horse SEO” for category creation: Researching the existing market you’ll disrupt. Creating an SEO and content strategy around the old terms.
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