article thumbnail

The Ultimate Guide to Instagram Influencer Marketing for Brands

Hubspot Marketing

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing?

article thumbnail

How B2B influencer marketing will grow your brand

Sprout Social

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. The job titles don’t reflect many social media managers’ seniority yet—but they should.

article thumbnail

Fintech marketing today and beyond: Exploring best practices and strategies

Martech

Referral, affiliate or influencer marketing. Referral marketing, affiliate marketing and influencer marketing all allow you to reach your target audience and build interest. Experiential marketing. Experiential marketing is sometimes called engagement marketing or participation marketing.

Transform 113
article thumbnail

24 Ways to Spend Your Marketing Budget Next Quarter

Hubspot Marketing

Consider influencer marketing. However, experimenting with influencer marketing does not necessarily come with a hefty price tag. If you have some wiggle room in your budget, you can partner with nano-influencers or micro-influencers. Invest in employee knowledge.

eBook 142
article thumbnail

How Ecommerce Transformed Marketing 

Digital Marketer

Why did ecommerce manage to overtake traditional retail and other markets? Omnichannel marketing. Digitization of products & media. Social & influencer marketing. That means that web-based e-commerce management has had to react to the shift as well. Availability of data. Global reach.

article thumbnail

9 Things Our Trends Team Will be Following in the Next 6 Months & Beyond

Hubspot Marketing

It’s still early days, but should the model prove successful, it will open up a whole new world of potential NFT subscription products, way beyond coffee. B2B Influencers. The B2B influencer space is currently underdeveloped and largely unmonetized. While the overall influencer marketing industry was pegged at ~$9.7B