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How Ecommerce Transformed Marketing 

Digital Marketer

It also developed social marketing through sponsored, promoted, or monetized content on social video apps like TikTok or YouTube. E-commerce gives small businesses a chance to compete with the marketing reach of much larger businesses. Omnichannel marketing. Social & influencer marketing. Global reach.

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47 B2B Marketing Stats to Know This Year [+HubSpot Data]

Hubspot Marketing

HubSpot’s State of Marketing Report ) What This Shows What’s immediately apparent from these strategy-related B2B marketing stats is that B2B leaders have to think ahead. That includes planning for changes in an uncertain market and adapting to new technology like AI.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

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Momentum ITSMA Marketing Vision 2022: The Journey to Thought Leadership Marketing Excellence

Marketing Insider Group

Marketing is a team sport and so is Thought Leadership! External Engagement: across prospects and customers, and don’t forget key influencers. Tying Thought Leadership to a network of influencers including an Influencer Marketing program is a key ingredient in the “secret sauce” of B2B marketing and great amplification.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Strategic Marketing Transformation. But some things are certain.

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Unprompted: Can you build a marketing campaign using only AI?

Unbounce

Um, speaking on behalf of someone who runs a, a bit of an in-house creative agency here at Unbounce, always looking for opportunities to adopt some of these new technologies and tools to augment our processes, get better results at the end of it as well. Order now and transform your elephant’s playtime like never before.”

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Customers are the Ultimate Influencers; The Value of a Shared Experiences and How To Measure Them

The Social CMO

In many organizations, customer service is still operated out of a call center; marketing is spread across multiple, yet siloed functions that follow the linear path within a traditional sales funnel; and product development follows a roadmap that looks so far ahead that it inevitably splits from evolving customer realities and expectations.