Martech

APRIL 7, 2025

Publicis expects the acquisition to strengthen its first-party data stack and enhance its ability to deliver personalized marketing services at scale while respecting privacy. Dig deeper: Acquisitions signal agencies are betting on influencer marketing What do the Lotame and InfoSum acquisitions say about the ad industry?

Advertising 77

Advertising Advertisers User-Generated Influencer Marketing 77

Martech

MARCH 30, 2023

It also delivers hyper-personalized marketing deployment recommendations by leveraging historical data, third-party market intel, and behavioral insights to provide intelligent guidance to channel marketers and their affiliates. generates contextually relevant social media posts, emails and campaigns. Get MarTech!

Product 122

Product User-Generated Customer Journey Influencer Marketing 122

Hubspot Marketing

MARCH 19, 2024

Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. The standout change in influencer marketing these past few years is that marketers find the most success with micro-influencers with 10,000 - 100,000 followers.

Thought Leadership 106

Thought Leadership Marketing Marketers B2C 106

Hubspot Marketing

FEBRUARY 3, 2025

Today, weve got spicy takes and spicy language from a master of marketing who made his fortune selling spicy shorts. Lesson 1: Dont get hooked on the performance marketing drug. Most marketing leaders want to see a measurable, proven return, right? Most marketing leaders want to see a measurable, proven return, right?

Performance Marketing 82

Performance Marketing Marketing Marketers Influencer Marketing 82