Remove Influencer Marketing Remove Performance Marketing Remove Personalized Marketing
article thumbnail

The latest trend in martech M&A: Agencies buying data collaboration firms

Martech

Publicis expects the acquisition to strengthen its first-party data stack and enhance its ability to deliver personalized marketing services at scale while respecting privacy. Dig deeper: Acquisitions signal agencies are betting on influencer marketing What do the Lotame and InfoSum acquisitions say about the ad industry?

article thumbnail

This week’s new AI-powered martech products, platforms and features

Martech

It also delivers hyper-personalized marketing deployment recommendations by leveraging historical data, third-party market intel, and behavioral insights to provide intelligent guidance to channel marketers and their affiliates. generates contextually relevant social media posts, emails and campaigns. Get MarTech!

Product 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. The standout change in influencer marketing these past few years is that marketers find the most success with micro-influencers with 10,000 - 100,000 followers.

article thumbnail

Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug

Hubspot Marketing

Today, weve got spicy takes and spicy language from a master of marketing who made his fortune selling spicy shorts. Lesson 1: Dont get hooked on the performance marketing drug. Most marketing leaders want to see a measurable, proven return, right? Most marketing leaders want to see a measurable, proven return, right?