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5 Insights and Innovations from the 2024 State of Marketing Report

Rock Content

Worries about data privacy, the complexity of AI systems, and the need for skilled pros to handle AI tools are just some of the hurdles marketers face. AI opens up new doors for creativity, efficiency, and personalized marketing, making it a must-have tool for marketers aiming to stay on top in a cutthroat market.

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11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. The standout change in influencer marketing these past few years is that marketers find the most success with micro-influencers with 10,000 - 100,000 followers.

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This week’s new AI-powered martech products, platforms and features

Martech

It also delivers hyper-personalized marketing deployment recommendations by leveraging historical data, third-party market intel, and behavioral insights to provide intelligent guidance to channel marketers and their affiliates. generates contextually relevant social media posts, emails and campaigns. Get MarTech!

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3 social media trends impacting marketing in 2022

Martech

Personalized marketing content. Brands have begun leaning into personalized content more heavily than ever. Personalization is something that we are all familiar with … At the heart of it is delivering content that is relevant to your users,” Rañola said. Marketing influencers and detractors.

Marketing 102
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2023’s Digital Marketing Trends for Small Business

Digital Marketer

Influencer Marketing Continues to Gain Popularity. We engage with the stories and posts of our favorite celebrities and influencers daily. Consider the trendy idea of influencer marketing if you want to attract maximum customers to your business.

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Neil Patel

Here are the main types of e-commerce marketing we’ll cover in the next sections: paid search SEO content marketing email marketing social media for ecommerce influencer marketing affiliate marketing. Influencer E-commerce Marketing. Influencer E-commerce Marketing Strategies.

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Is Identity Resolution the Future of Marketing?

Customers.ai

By doing so, it allows businesses to understand and track an individual’s journey with their brand, enabling personalized marketing efforts and a more comprehensive understanding of consumer behavior. The result is an urgent need for a solution that gives us our data back and helps us make smarter marketing decisions.