Martech

DECEMBER 23, 2024

Updated answer: To effectively engage high-level decision makers in a B2B financial services company through your email program, consider linking to the following three types of content: Industry reports and whitepapers Why. These documents provide in-depth analysis and insights into market trends, regulatory changes, and best practices.

Whitepaper 110

Whitepaper Key Performance Indicator Thought Leadership Email Marketing 110

Power Digital Marketing

JUNE 3, 2025

Leverage Content Marketing to Attract High-Intent Leads Create valuable content such as whitepapers, case studies, and blog posts addressing industry pain points. Businesses should refine their strategies using data-driven insights and continuously adapt to changing market trends to maintain a competitive edge.

Key Performance Indicator 52

Key Performance Indicator Outbound Marketing Whitepaper Thought Leadership 52

Lynton Web

NOVEMBER 26, 2024

Identify the KPIs and Benchmarks that Showcase Marketing's Impact Data collection should drive action, not just accumulate numbers — because you shouldn't collect data just for the sake of collecting it. Consider your marketing metrics as a pyramid. This granular understanding helps optimize resource allocation and content strategy.

Transform 52

Transform Customer Acquisition Marketers Marketing 52

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Lusha

NOVEMBER 18, 2024

Market trends: What are the latest developments in your industry? How are your competitors performing? Sales performance: Which sales activities are most effective? Define the activities, goals, and key performance indicators (KPIs) for each stage. How do they interact with your website and content?

CRM 40

CRM Price Transform Communications 40

Marketing Insider Group

FEBRUARY 9, 2021

Before strategizing ways to improve your content marketing efforts for better results, you need to recognize where you stand currently. Start by defining your top KPIs ( key performance indicators ). You can always add more later, but every content marketer should include these five essential KPIs.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Rock Content

AUGUST 25, 2020

It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. There are countless other methods to apply such knowledge: blog posts, landing pages, white papers , quizzes , ebooks , and more. This is the most common type of customization.

Transform 95

Transform Whitepaper User-Generated Law 95