Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

Influencer Marketing 130

Influencer Marketing Key Performance Indicator Transform Marketers 130

Sprout Social

SEPTEMBER 24, 2024

Outline your key messages, brand values and goals—then step back and let influencers, who excel at content creation, transform the brief into engaging content. If an issue or PR crisis arises, follow social channels closely and prepare a templated response that your team can adapt to specific issues.

Influencer Marketing 100

Influencer Marketing Marketing Strategy Marketers Marketing 100

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. AI analytics is transforming how businesses are operating by helping them automate tasks, so they can divert talent to areas that are more complex and strategic.

Analytics 136

Analytics Transform Key Performance Indicator CRM 136

Sprout Social

MAY 24, 2022

When used creatively, it can transform your entire process. During the onset of the COVID-19 pandemic, they took a traditional approach to PR: share a pitch, follow up, rinse, repeat. How to measure paid, owned and earned media performance. Key performance indicators largely depend on the tactics at play.

Key Performance Indicator 124

Key Performance Indicator Transform Communications Customer Acquisition 124

Sprout Social

NOVEMBER 11, 2020

With these insights, you can do more than achieve your goals — you can transform social into a growth engine for your brand. And determine which key performance indicators (KPIs) you’ll use to track your progress toward your goals, like net new users and content downloads. The wait is over and new data is here!

Whitepaper 141

Whitepaper Key Performance Indicator Transform PR 141

Traackr

MAY 28, 2015

In fact, a Harvard Business Review “data analysis of one campaign revealed that swim-lane measurement grossly underestimated the revenues attributable to social-media marketing and display advertising while overestimating PR and paid-search revenue.” i.e. are we doing better than yesterday? Who’s joining us on this journey?

Influencer Marketing 68

Influencer Marketing Key Performance Indicator Marketing Mix Transform 68

Traackr

MAY 28, 2015

In fact, a Harvard Business Review “data analysis of one campaign revealed that swim-lane measurement grossly underestimated the revenues attributable to social-media marketing and display advertising while overestimating PR and paid-search revenue.” i.e. are we doing better than yesterday? Who’s joining us on this journey?

Influencer Marketing 40

Influencer Marketing Key Performance Indicator Marketing Mix Transform 40