Martech

JULY 1, 2025

Instead of the usual planning meeting, invite a representative from sales leadership, a product manager and a customer success manager to a dedicated “Campaign Kick-off and Alignment Workshop.” Marketing handles the editing, SEO optimization and promotion. Start with one upcoming, high-priority campaign.

Thought Leadership 93

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 93

Rock Content

MARCH 19, 2024

Successfully managing relationships Professional content creators and influencers aren’t machines or algorithms. They’re people, so taking good care of your relationships with them is key. How will you measure your performance, and what key performance indicators (KPIs) will you use to track it?

Key Performance Indicator 96

Key Performance Indicator Marketers Marketing Succession Management 96

Marketing Insider Group

JULY 27, 2015

The Academy’s Content Marketing Manager, Gabe Weisert , explains: “The goal is to teach people, and we definitely try to do that in the most entertaining, compelling way possible.”. Lead generation is also a main key performance indicator at the center of Zuora’s strategy.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Rock Content

APRIL 13, 2023

Putting together events like conferences or webinars Analyzing key performance indicators (KPIs) and implementing strategies accordingly What Is the Daily Routine of the Head of Marketing Like? However, an approach that hinges on efficient talent scoping (instead of merely waiting for talent to come to you) is often successful.

Key Performance Indicator 85

Key Performance Indicator Marketers Marketing Communications 85