Adobe Experience Cloud Blog

AUGUST 13, 2018

If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92

Marketing Insider Group

JUNE 15, 2020

The world has certainly become more attuned to both dimensions and that is what customer experience (CX) and modern marketing are all about. Looking at centralization, we know it is important as ever to have centralized orchestration, the single source of the truth, for customer, product, and campaign data.

Transform 135

Transform Law Marketing Marketers 135

Adobe Experience Cloud Blog

JANUARY 6, 2014

With the advent of marketing automation, we are now seeing more left-brain marketers. This has also given rise to hybrid marketing attributes, which are shared by the growth hacker or data scientist. The Emerging Third-Party Era of Marketing Automation by Scott Brinker. #4

Thought Leadership 100

Thought Leadership CRM Marketing Marketers 100

Martech

OCTOBER 20, 2021

Discovery Plus leverages an instance of CDP and marketing automation platform Blueshift to manage and market to their strikingly diverse audience. A lot of companies, for example, have used Google Tag Manager or Tealium for data collection (Tealium also offers a separate CDP product).

Transform 109

Transform User-Generated CRM Marketing 109

Martech

SEPTEMBER 28, 2021

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. tools and platforms. and ad tech (DSPs, SSPs, ad exchanges, etc.)

Health 120

Health Advertising Advertisers Law 120

Use Insider

MAY 18, 2020

According to the Gartner CMO Strategic Priorities Survey 2021 , 39% of CMOs plan to increase sales of existing products to existing customers, and 34% will introduce new products to existing customers in 2021. Why should you invest in a CDP? As the global economy recovers, CMOs are focused on low-risk activities. The answer is yes.

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Lusha

JULY 21, 2024

Decision: Prospects are nearing a decision and are likely comparing specific products or services. Evolving Privacy Regulations: With stricter data privacy laws like GDPR and CCPA, ensuring compliance is paramount. They’re likely evaluating specific products or services and narrowing down their choices.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Chief Martec

MAY 6, 2025

The next year, I formalized the slide into the first official marketing technology landscape , with a whopping 150 gasp! The market of martech grew exponentially to thousands and thousands of products. Yes, the consolidation of that first big wave of martech products is finally happening. solutions categorized.

B2C 79

B2C Marketing Automation Platform Law User-Generated 79

Neil Patel

DECEMBER 6, 2020

How to Choose The Best Email Marketing Service For You. Email marketing services are packed features to help you save time at every step of a campaign. My favorite products get you minutes back on every task. On top of that, many of the most time-consuming campaign processes can be automated with an email marketing service.

Email Marketing 145

Email Marketing eCommerce Marketing Marketers 145