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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

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How to Sell During a Trade War

SMEI

Diversify Your Markets When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions. Form alliances with logistics providers to streamline distribution.

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How to Sell During a Trade War

SMEI

Diversify Your Markets When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions. Form alliances with logistics providers to streamline distribution.

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Why Your Focus Groups Are Failing and What to Do Instead

Duct Tape Marketing

By moving beyond traditional focus groups and leveraging intimate, VIP settings, businesses can unlock deeper emotional triggers, craft more impactful messaging, and elevate their B2B marketing efforts. Rapid and Actionable Insights Unlike traditional marketing research methods, Anti-Focus Groups provide a quick turnaround.

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How we save time and drive results with Optimizely Opal

Welcome Software

AI has moved from the fringes to the core of marketing operations, transforming how teams plan, create, deliver, and optimize across every channel. Capabilities that felt futuristic just 18 months ago are now essential components of the modern marketing stack. Integration was rare. ⏩ Okay, so now fast forward to mid-2025.

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Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel

Animalz blog

He’s led demand gen engines through six straight quarters of profitable growth, overseen web transformation projects for global brands, and created campaign frameworks that brought results. Our solutions were really designed to solve marketers’ biggest challenges, which were identified in the market research.” (13:05)

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Will autonomous vehicles revolutionise last mile delivery for ecommerce?

Econsultancy

From logistics to sales and marketing, automation has the ability to transform ecommerce. Of course, it’s no coincidence that investment in logistics automation has increased since the Covid-19 pandemic, with retailers ramping up digital capabilities to align with the shift to ecommerce.